Field Marketing Specialist

Fernway

. Support in-store execution of marketing strategies, including displays, merchandising, and promotional setups .

Posted 10/28/2026full-timeFall River • Massachusetts • United StatesJuniorMid-Level💰 $50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing marketing strategies and managing in-store promotions while ensuring compliance with cannabis regulations. Strong relationship-building skills with retail partners and proficiency in CRM and marketing tools enhance operational effectiveness.

Highest-signal resume keywords

Brand Marketing ExperienceEvent PlanningProficiency In HubSpotSocial Media ProficiencyStrong Time-Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingEvent PlanningRetail Store ManagementInventory ManagementVisual MerchandisingProduct Display SetupPromotional SetupBudtender TrainingCompliance With Cannabis RegulationsLogistics Coordination

Soft Skills

Team-Oriented PersonalityStrong Attention To DetailHighly ApproachableOrganizational SkillsPassion For Execution

Tools & Technologies

HubSpotCRM PlatformsCanvaAdobe Creative SuiteSocial Media Platforms

Industry Keywords

Cannabis RegulationsRetail MarketingPromotional MaterialsIn-Store PromotionsField Marketing

About the role

Key responsibilities & impact

Support in-store execution of marketing strategies, including displays, merchandising, and promotional setups
Build and maintain relationships with store staff and serve as the primary point of contact
Conduct budtender training on Fernway products, promotions, and selling points
Manage and track retail store incentive programs
Set up, refresh, and maintain product displays to brand standards
Assist with in-store promotions and product launches
Manage inventory and distribution of swag and promotional materials
Assist with planning and executing events, activations, and pop-ups, including logistics, setup, and breakdown
Collaborate with the commercial sales team and retail partners to align field marketing efforts with sales objectives
Ensure marketing activities comply with state and local cannabis regulations
Work Tuesday through Saturday, with Sunday and Monday off
Use Tuesday and Wednesday as flexible office/field days for pop-up scheduling, marketing-material organization, retail partner meetings, and account maintenance
Use Thursday through Saturday as field days focused on visual merchandising, pop-ups, events, and trainings

Requirements

What you’ll need

2+ years of experience in brand marketing, event planning, or a similar role
Strong time-management and organizational skills
Highly approachable and team-oriented personality
Strong attention to detail and a passion for execution
Proficiency in HubSpot and/or other CRM platforms
Social media proficiency (Instagram, Facebook, LinkedIn)
Ability to travel to retail locations and events as needed
Comfortable with technology and various marketing tools
Experience with Canva or Adobe Creative Suite is a plus

Benefits

Comp & perks

13 paid holidays and up to 3 weeks PTO
Company-sponsored health, dental, and vision insurance
PSL
FSA
HSA
Disability insurance
Paid parental leave
Volunteer days
Life insurance
401(k) with match
Discounted pet insurance
Company discount program
Gym membership reimbursements
Paid lunches