CRM Specialist

Ferryhopper

. Build and execute the annual CRM and lifecycle marketing plan using Braze to drive customer retention, engagement, and value.

Posted 10/14/2026full-timeMoschato • GreeceMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing, utilizing platforms like Braze to enhance customer engagement and retention. Proficient in data analysis and segmentation strategies to drive targeted marketing campaigns and optimize performance.

Highest-signal resume keywords

CRM ManagementLifecycle MarketingCustomer SegmentationData AnalysisCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingCustomer EngagementEmail CreationSegmentation StrategiesData AnalysisHTML PrinciplesSQLPythonA/B Testing

Soft Skills

Detail-OrientedOrganizational SkillsCommunication Skills

Tools & Technologies

BrazeOptimoveKlaviyoGoogle SheetsLooker StudioPower BIStripo

Industry Keywords

Travel IndustryCustomer RetentionEngagement DataMulti-Channel CampaignsAI Tools

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Build and execute the annual CRM and lifecycle marketing plan using Braze to drive customer retention, engagement, and value.
Build and optimize automated CRM flows and ad hoc communications based on customer behavior and lifecycle stage.
Set up and manage multi-channel campaigns across web and app, including email, push notifications, and in-app messages.
Maintain and coordinate the CRM communications calendar.
Design and execute ongoing A/B tests and experiments across audiences, content, timing, and communication assets.
Monitor CRM performance, contribute to reporting, and turn insights into data-driven recommendations and actions.
Create, manage, and track promo codes and CRM incentives.
Contribute to cross-sell, upsell, and ancillary growth strategies through CRM channels.
Explore and apply AI tools and AI-driven approaches to improve CRM processes, personalization, content creation, and campaign optimization.
Translate CRM initiatives into campaign briefs and actionable project requirements, coordinating execution with relevant teams.
Develop and apply customer segmentation and targeting strategies using travel audience, nationality, operational market, lifecycle stage, customer value, and engagement data.
Collaborate with Product, Commercial, and Design teams to deliver relevant customer experiences.

Requirements

What you’ll need

3+ years of experience in CRM, lifecycle marketing, customer engagement or a similar role, preferably within the travel industry.
Ability to translate campaign objectives into clear communication concepts and briefs for designers and copywriters.
Good knowledge of CRM and digital marketing best practices, with hands-on experience using a platform such as Braze, Optimove, or Klaviyo. Experience with Braze is a strong plus.
Experience with email creation and template tools, preferably Stripo
Strong understanding of customer segmentation, targeting and personalization using behavioral, engagement and customer value data.
Strong analytical skills, with the ability to interpret CRM performance and identify insights and optimization opportunities.
Confidence working with Google Sheets, Looker Studio and Power BI.
A hands-on, detail-oriented and highly organized approach, with the ability to manage multiple priorities.
Good understanding of HTML principles and structure for email templates.
Familiarity with Liquid code is considered a plus.
Working knowledge of a data analysis language, such as SQL, Python, or R, is considered a plus.
Strong written and verbal communication skills in English.

Benefits

Comp & perks

Competitive compensation package
Equipment of your choice
Training and educational budget throughout the year
Work in a collaborative and dynamic environment
Great office space :)
Three (3) additional days off on top of your statutory annual leave
Exclusive coupons for your personal ferry trips
Six weeks per year to work from any location of your choice