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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong territory sales expertise with a focus on new business acquisition and dealer relationship management. Proficient in utilizing CRM systems, conducting product demonstrations, and executing customer events to drive sales growth.
Highest-signal resume keywords
Territory Sales ExperienceCRM ProficiencyProduct Demonstration SkillsNew Business AcquisitionStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales TechniquesPipeline ManagementAccount TargetingProduct TrainingCustomer Engagement
Soft Skills
Self-MotivatedInterpersonal SkillsActive ListeningProblem-SolvingGoal-Setting
Tools & Technologies
Microsoft OfficeSalesforceCRM Systems
Industry Keywords
Dealer PartnershipsField SalesProduct AssortmentLead GenerationIndustry Trends
About the role
Key responsibilities & impact- Expand sales within an assigned territory
- Strengthen existing dealer partnerships
- Develop new dealer accounts and create demand through direct end-user engagement
- Prospect, qualify, and open new dealer accounts
- Achieve or exceed sales targets through new account acquisition and dealer expansion
- Build and manage a pipeline of dealer opportunities through close
- Target A, B, and C accounts based on revenue potential, cost to sell/service, and likelihood of success
- Allocate time and call frequency based on account targeting
- Drive pull-through demand through product demonstrations, trainings, and ride-alongs
- Advise dealers on product assortment and stocking levels
- Expand adoption of core tools, cordless products, accessories, and consumables
- Conduct in-store trainings and demonstrations
- Use trade shows, demo days, and local events to generate leads and win business
- Maintain accurate CRM updates for pipeline, activity, and territory performance
- Participate in sales meetings, product training events, and required company activities
- Perform other duties supporting territory growth objectives
Requirements
What you’ll need- High school diploma or equivalent required; Bachelor’s degree preferred
- Prior territory sales experience required; inside sales or other customer-facing experience may be considered
- Strong desire to build a career in field sales focused on territory growth and new business acquisition
- Ability and willingness to learn new products, sales techniques, and processes and apply them in the field
- Self-motivated with a competitive mindset and drive to achieve and exceed goals
- Comfortable initiating face-to-face conversations with new customers
- Strong planning, prioritization, and goal-setting skills; able to manage a territory independently
- Ability to influence and persuade customers through communication, demonstrations, and presentations
- Comfortable demonstrating power tools safely and effectively
- Ability to plan and execute customer events, including loading and unloading tools and materials
- Ability to safely lift up to 75 lbs
- Ability to operate a motor vehicle safely and comply with company auto policy
- Working knowledge of computers, Microsoft Office, and CRM systems, including Salesforce
- Professional appearance and ability to represent the brand with confidence and credibility
- Strong active listening skills to identify customer needs and selling opportunities
- Clear, confident communication and presentation skills
- Outgoing personality and strong interpersonal relationship-building skills
- Ability to stay informed on industry trends and apply insights to prospecting and sales conversations
- Strong decision-making and problem-solving skills in a fast-paced field environment
- Proficiency in English; bilingual capabilities are a plus
- Ability to travel overnight 20–25% on average
Benefits
Comp & perks- 2024 Best Places to Work recipient and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance and more
- Comprehensive benefits package
- Paid holidays following statutory and provincial laws
- Generous vacation/PTO package
- Continuing educational reimbursement benefits upon eligibility
- Medical, dental, vision, short/long-term disability insurance
- Optional life insurance
- RRSP with company match up to 6%
- Company-arranged paid corporate volunteer day
- Competitive wages and benefits
- Parental paid leave policy
- Leadership training programs
- Wellness initiatives
- Employee-led resource groups, including Leadership Advisory Council, Festool Fun Committee and Ladies of Festool Team
- Several charitable initiatives across the U.S. and globally
- 1% annual commission on Territory Growth Dollars
- 25% variable compensation component
- Equal employment opportunity and anti-discrimination protections