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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and maintaining automated, AI-driven customer acquisition systems, integrating various marketing technologies, and developing models for audience segmentation and campaign workflows. Proficient in creating dashboards for performance tracking and collaborating across multiple teams to align marketing strategies.
Highest-signal resume keywords
Automated Customer Acquisition InfrastructureAI-Driven Outbound WorkflowsCDP IntegrationData EnrichmentExperimentation Infrastructure
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Automated Campaign WorkflowsPersonalization LogicLead RoutingLifecycle AutomationAudience SegmentationQuantitative Data AnalysisQualitative Data AnalysisModel BuildingDashboard ReportingWeb Scraping
Soft Skills
Strong Systems ThinkingAnalytical RigorEntrepreneurial MindsetExcellent Communication SkillsCollaboration
Tools & Technologies
Marketing AutomationCRMCDPExperimentation ToolsData Analytics
Industry Keywords
Customer AcquisitionDemand GenerationLifecycle MarketingCampaign AttributionHigh-Growth Environment
About the role
Key responsibilities & impact- Design, build, and maintain automated acquisition systems, including AI-driven outbound workflows, enrichment pipelines, lead routing, and lifecycle automation
- Build and operate personalization logic for inbound and outbound programs at scale
- Instrument and integrate the CDP, marketing automation, CRM, and experimentation stack
- Identify high-propensity customer segments and build models to score and prioritize acquisition targets
- Enrich audience profiles using data append, third-party signals, and web scraping where appropriate
- Translate pipeline goals into automated campaign workflows spanning acquisition, onboarding, and account graduation
- Build experimentation infrastructure for testing messaging, offers, and channel mix
- Convert successful pilots into evergreen, automated motions
- Build and maintain dashboards for funnel performance, segment health, and campaign attribution
- Partner with demand generation, lifecycle marketing, data and analytics, marketing operations, product marketing, and sales teams to align systems and priorities
Requirements
What you’ll need- Experience building automated, AI-driven customer acquisition infrastructure
- Experience with AI-driven outbound workflows, enrichment pipelines, lead routing, and lifecycle automation
- Experience building personalization logic based on audience segments, behavioral signals, and lifecycle stage
- Experience integrating CDP, marketing automation, CRM, and experimentation tooling
- Experience identifying high-propensity customer segments using quantitative and qualitative data
- Experience building models to score and prioritize acquisition targets
- Experience with data enrichment, third-party signal aggregation, and web scraping
- Experience translating pipeline goals into automated campaign workflows
- Experience building experimentation infrastructure for messaging, offers, and channel mix
- Experience building reporting dashboards for funnel performance, segment health, and campaign attribution
- Ability to collaborate with demand generation, lifecycle marketing, data and analytics, marketing operations, product marketing, and sales teams
- Strong systems thinking, analytical rigor, entrepreneurial mindset, and ability to work in ambiguous, data-rich environments
- Excellent communication skills for translating technical systems to technical and non-technical stakeholders
- Ability to work in a fast-paced, high-growth environment
- Ability to meet the physical demands of the role, including sitting, walking, talking, hearing, keyboarding, and reaching, stooping, kneeling, crouching, twisting, crawling, and stretching
Benefits
Comp & perks- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
- Diverse and inclusive workplace emphasizing respect, honesty, collaboration, and growth
- Opportunities for learning and professional growth
