Senior Strategic Account Marketing Lead

Fictiv

. Partner with Account Executives and sales leaders for a portfolio of Strategic and Key Accounts .

Posted 11/10/2026full-timeRemote • United StatesSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing and Strategic Account Marketing, with a strong focus on developing and executing integrated campaigns that drive revenue growth. Proficient in utilizing CRM and marketing automation tools to analyze performance and optimize account engagement strategies.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based MarketingIntegrated Campaign DevelopmentCross-Functional Project LeadershipAnalytical Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account Growth StrategiesCampaign ExecutionPerformance ReportingSales Enablement MaterialsEmail MarketingDigital Nurture ProgramsEvent Participation ManagementROI AnalysisOpportunity ProgressionCustomer Insights

Soft Skills

Customer-Facing ConfidenceStrong Communication SkillsProject Leadership

Tools & Technologies

SalesforceMarketoReachdeskSigmaCRMMarketing Automation

Industry Keywords

B2B MarketingStrategic AccountsDemand GenerationField MarketingRevenue Marketing

About the role

Key responsibilities & impact

Partner with Account Executives and sales leaders for a portfolio of Strategic and Key Accounts
Translate account plans, research, buyer insights, intent signals, and opportunity data into account-growth strategies and quarterly activation plans
Plan, orchestrate, and execute 1:1, 1:few, and 1:many account marketing programs
Develop account plays including customer visits, lunch-and-learns, executive meetings, events, direct mail, targeted outreach, content, and digital nurture
Coordinate with Lifecycle, Performance Marketing, Field and Events, Content, Product Marketing, Design, Sales Development, and vendors
Create and optimize targeted email, nurture, retargeting, paid media, landing-page, and audience programs
Drive event participation and convert it into sales follow-up and pipeline progress
Build sales enablement materials, messaging, templates, talking points, and seller action plans
Manage program budgets and vendors with an ROI mindset
Use Salesforce, Marketo, Reachdesk, Sigma, intent data, and engagement data to measure account and revenue impact
Share account-level learnings and recommendations and turn successful plays into repeatable programs
Execute hands-on when speed and quality require it
Travel to customer offices, company and industry events, and internal meetings

Requirements

What you’ll need

8+ years of B2B marketing experience in account-based marketing, strategic account marketing, field marketing, demand generation, or a closely related revenue-marketing role
Demonstrated experience partnering directly with enterprise, strategic, or key-account sellers to build and execute account plans contributing to pipeline, opportunity progression, and revenue
Proven ability to develop and execute integrated campaigns across high-touch and digital channels
Track record of taking programs from insight and strategy through detailed execution, optimization, and performance reporting
Strong commercial judgment and ability to prioritize accounts against revenue opportunity, sales priorities, and ROI
Customer-facing confidence and experience representing Marketing in seller and customer conversations
Excellent cross-functional project leadership
Analytical fluency using CRM, marketing automation, account engagement, and intent data
Strong written, verbal, and presentation communication skills
Ability to travel up to 25% within the U.S.
Bachelor’s degree or equivalent practical experience (preferred)

Benefits

Comp & perks

Competitive medical, dental, and vision insurance
401K plan
Parental leave programs
Paid volunteer days