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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales with a focus on building relationships and closing deals in the agricultural sector. Proficient in managing the sales cycle, utilizing CRM systems, and delivering tailored outreach to drive account growth.
Highest-signal resume keywords
B2B Sales ExperienceCRM ManagementPipeline DevelopmentAgTech Sales ExperienceSpanish Language Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Cycle ManagementROI Business CasesAccount PlanningProspectingNegotiationDiscovery CallsClosing DealsField Feedback AnalysisPersonalized OutreachMetrics Reporting
Soft Skills
CompetitiveCoachableRelationship BuildingCommunicationProblem Solving
Tools & Technologies
CRM Software
Certifications & Qualifications
Valid Driver's License
Industry Keywords
AgricultureCentral ValleyFarm ManagementPermanent-Crop OperationsGrower SuccessPCA RelationshipsStartup ExperienceField OperationsAgTechWorld Ag Expo
About the role
Key responsibilities & impact- Own new business across California’s Central Valley
- Build and close a pipeline of growers, farm managers, and farm management companies
- Manage the full sales cycle: prospecting, discovery, on-ranch demos, ROI business cases, negotiation, and closing
- Partner with the Grower Success Manager on onboarding and account growth
- Attend World Ag Expo, grower meetings, and industry events
- Build relationships with PCAs, consultants, and equipment dealers
- Maintain accurate CRM records and report pipeline and metrics weekly
- Bring field feedback to Product and Marketing
- Research operations, build account plans, prepare discovery, and handle objections
- Draft personalized outreach, follow-ups, proposals, and ROI cases
- Convert call notes into CRM updates and next steps
- Use pipeline and operational data to identify stalled deals and support claims
- Deliver a territory plan and target-account map within the first 30 days
- Run discovery calls and build pipeline by day 60
- Close or nearly close first deals by day 90
- Reach or exceed quota and establish referenceable customers by month 12
Requirements
What you’ll need- 5+ years of quota-carrying B2B sales experience with a record of beating your number
- Experience selling new technology where demand had to be created rather than taking orders
- Experience at a startup or in a small, scrappy team
- Comfortable working in orchards and owners’ offices; able to speak operations and ROI
- Competitive and coachable
- Treat the CRM as the system of record
- Live in or near Fresno and have a valid driver’s license
- Willingness to travel on the road across the territory
- Bonus: ag or agtech sales experience
- Bonus: relationships with Central Valley growers, PCAs, or farm management companies
- Bonus: familiarity with permanent-crop operations
- Bonus: Spanish
Benefits
Comp & perks- Uncapped commission
- $150k on-target earnings
- Vehicle stipend
- Company laptop
- Healthcare benefits
- Paid time off
- Field-based remote work
- Real autonomy, a direct line to leadership, and a voice in the product
- Growth as we scale at a fast-paced, results-driven startup