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Senior Manager, Consumer & Market Insights
Fieldpiece Instruments. Own the research roadmap and schedule across multiple product categories .
About the role
Key responsibilities & impact- Own the research roadmap and schedule across multiple product categories
- Lead complex market intelligence and strategic research from business question through recommendation
- Determine the appropriate methodology and execution approach, whether in-house, outsourced, or combined
- Design and conduct qualitative and quantitative research, including surveys, interviews, segmentation, KANO, conjoint/MaxDiff, pricing, customer journey, and job mapping
- Analyze and synthesize data into actionable insights and executive-ready presentations
- Identify, build relationships with, and manage external research firms, contractors, and specialized partners
- Scope and oversee outsourced studies, ensuring quality, rigor, and useful deliverables
- Mentor an internal team member and build broader research capabilities
- Partner with Product, Engineering, Marketing, Sales, Strategy, and other teams to influence product and portfolio decisions
- Shape new product development, portfolio strategy, and major business decisions through customer and market insights
Requirements
What you’ll need- Bachelor's degree in Marketing, Market Research, Business, Economics, Psychology, Statistics, Data Analytics, or a related field
- 12+ years in market intelligence, market research, consumer/customer insights, or strategic research
- Experience with complex research programs for physical, technical products
- Deep expertise in qualitative and quantitative research and selecting the right methodology
- Experience combining primary research with product analytics, CRM, sales data, or Voice of Customer programs
- Hands-on experience designing studies, conducting research, analyzing data, and presenting recommendations
- Experience with segmentation, KANO, conjoint/MaxDiff, pricing research, customer journey mapping, and job mapping
- Experience identifying, selecting, and managing outside research firms and contractors
- Ability to balance internal research with outsourced studies and specialized expertise
- Strong analytical, PowerPoint, presentation, and data-storytelling skills
- Experience managing multiple research initiatives and mentoring or developing others
- Advanced experience with segmentation, conjoint, MaxDiff, pricing research, willingness-to-pay, or market sizing
- Experience with Jobs to be Done (JTBD) preferred
- Experience with Qualtrics or Sawtooth preferred
Benefits
Comp & perks- Competitive base salary with annual bonus opportunity
- Comprehensive medical, dental, and vision coverage
- 401(k) with company match and immediate vesting
- Generous paid time off and paid holidays
- Individual Development Plans for everyone and support for career development
- Flexible Spending Accounts (FSA)
- Health Savings Accounts (HSA)
- Employee Assistance Program (EAP)
- Music rooms in all US offices
- Onsite guitar, piano, and voice lessons in California; classes can be streamed for other offices
- Recognition programs
- Launch parties and team building events