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Fieldwire by Hilti

Product Marketing Manager

Fieldwire by Hilti

. Lead global go-to-market strategy and execution for new product launches, feature releases, integrations, and platform initiatives .

Posted 9/18/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $130,000 - $160,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading go-to-market strategies for enterprise SaaS products, particularly in the construction technology sector, with a focus on AI, BIM, and project management. Proven ability to create compelling narratives and support sales teams through effective communication and customer engagement.

Highest-signal resume keywords
Product Marketing ExperienceEnterprise SaaS MarketingConstruction Technology ExpertiseExecutive Communication SkillsPublic Speaking Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Go-To-Market StrategyProduct Launch ManagementCustomer ResearchSales Presentation DevelopmentCompetitive AnalysisContent CreationMarket PositioningValue Proposition DevelopmentAdoption StrategyAI Product Marketing
Soft Skills
CollaborationCommunicationNarrative DevelopmentCustomer EngagementAdaptability
Tools & Technologies
Construction Project Management PlatformsBIM SolutionsERP SystemsField Productivity SolutionsDigital Campaign Tools
Certifications & Qualifications
Bachelor's DegreeMBA Preferred
Industry Keywords
Construction TechnologyField ManagementProject ManagementDocument ManagementGeneral ContractorsSpecialty Contractors

Tech Stack

Tools & technologies
ERP

About the role

Key responsibilities & impact
  • Lead global go-to-market strategy and execution for new product launches, feature releases, integrations, and platform initiatives
  • Develop messaging, positioning, and value propositions tailored to enterprise construction customers
  • Build launch plans that drive awareness, adoption, and revenue growth
  • Develop expertise in the North American construction technology landscape
  • Monitor competitive trends and emerging technologies, including AI, BIM, project management, and field productivity solutions
  • Conduct customer research, interviews, surveys, and win/loss analysis to uncover market opportunities
  • Create sales presentations, battlecards, customer-facing assets, and training materials
  • Support enterprise sales cycles through customer presentations, webinars, and marketing campaigns
  • Equip sales teams with clear messaging and competitive differentiation
  • Develop content across blogs, webinars, whitepapers, videos, case studies, events, and digital campaigns
  • Partner with customers to showcase success stories and measurable business outcomes
  • Help position Fieldwire as a trusted voice in construction technology, AI, BIM, and field productivity
  • Partner with Product, Sales, Customer Success, Demand Generation, and Field Marketing teams to align priorities and drive business outcomes
  • Act as the voice of the customer across the organization

Requirements

What you’ll need
  • 3-5+ years of experience in Product Marketing, Product Management, Solutions Marketing, or related roles
  • Bachelor's degree required
  • Experience marketing enterprise SaaS products
  • Construction technology experience strongly preferred (Field Management, Project Management, BIM, ERP, Scheduling, Document Management, AI, or related solutions)
  • Demonstrated success launching products and driving adoption in enterprise markets
  • Strong executive communication and presentation skills
  • Ability to create compelling narratives for technical and business audiences
  • Experience supporting enterprise sales organizations
  • Comfortable working in a fast-paced, highly collaborative environment
  • MBA preferred
  • Experience working with General Contractors, Specialty Contractors, Owners, or Construction Technology providers
  • Familiarity with construction project management platforms
  • Experience bringing AI-powered products to market
  • Public speaking and industry event experience

Benefits

Comp & perks
  • Corporate bonus of up to 30%