Marketing & Growth Data Analyst

finanzen.net GmbH

. Own the analytical view of paid marketing channels and evaluate KPIs such as CAC, ROAS, payback periods, and budget allocation .

Posted 10/31/2026full-timeRemote • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Analytics, focusing on KPI evaluation, attribution modeling, and customer journey analysis. Proficient in SQL and capable of developing intuitive dashboards for stakeholders while ensuring data integrity and privacy compliance.

Highest-signal resume keywords

Marketing AnalyticsSQL SkillsDigital TrackingAttribution ModelingDashboard Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

KPI EvaluationCohort AnalysisRetention AnalysisA/B TestingLTV ModelingStatistical EvaluationBudget OptimizationData AnalysisCustomer Journey AnalysisHypothesis Development

Soft Skills

Independent WorkStructured ApproachCommunication Skills

Tools & Technologies

Power BITableauLookerDatabricksAdjustAppsFlyerSnowplowGA4DbtModern Data Stacks

Industry Keywords

Paid MarketingGrowth AnalyticsWeb AnalyticsProduct AnalyticsDigital Business ModelAd TechReverse ETLFinancial MarketsTradingBrokerage

Tech Stack

Tools & technologies

ETLPythonSQLTableau

About the role

Key responsibilities & impact

Own the analytical view of paid marketing channels and evaluate KPIs such as CAC, ROAS, payback periods, and budget allocation
Develop attribution expertise from first-/last-touch models to incrementality analysis
Manage the mobile attribution setup and connect app and web identities
Analyze campaigns and derive recommendations for budget allocation and optimization
Analyze the customer funnel from first contact through registration, first trade, and beyond
Develop cohort and retention analyses
Support A/B tests and product experiments from hypothesis development through statistical evaluation
Translate user behavior into economic value, including LTV modeling, activation drivers, and churn signals
Derive actionable recommendations for Marketing, Product, and Management
Define tracking requirements and ensure data availability for robust analyses
Develop dashboards and self-service analytics solutions based on Databricks
Consider privacy and consent requirements as framework conditions for tracking, attribution, and analytics

Requirements

What you’ll need

2–5 years of professional experience in Marketing Analytics, Growth Analytics, Web Analytics, or Product Analytics
Ideally, experience in a digital business model with a significant paid marketing budget
Excellent SQL skills
Strong understanding of digital tracking, marketing attribution, and customer journeys
Experience with at least one common BI or visualization tool, such as Power BI, Tableau, or Looker
Ability to build intuitive dashboards for non-technical stakeholders
Ability to translate complex analytical findings into concrete decisions for Marketing, Product, or Executive Management
Independent and structured approach to work
German language skills at C1 level
Nice to have: Experience with or exposure to dbt and/or Python, lakehouse platforms and modern data stacks, Snowplow, GA4 or comparable event-tracking setups, mobile attribution with Adjust or AppsFlyer, ad tech, reverse ETL, and financial markets, trading, or brokerage

Benefits

Comp & perks

Remote work options
Up to 15 days of workation within the EU per calendar year
Training courses, seminars, and conferences
Modern office hubs
Professional development opportunities in financial markets and investing
Regular team events and a strong company culture
Health and mobility benefits, including a bike leasing program and public transport subsidy
Attractive financial benefits and additional perks