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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and management, with a strong focus on developing positioning, messaging, and go-to-market strategies. Proven ability to create competitive intelligence resources and align cross-functional teams to drive product adoption and commercialization success.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market Strategy DevelopmentCompetitive Intelligence CreationCross-Functional Team AlignmentFinancial Services Industry Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMarket ResearchPricing StrategySales EnablementAnalytical SkillsProject ManagementPresentation DevelopmentMessaging DevelopmentValue Proposition CreationObjection Handling
Soft Skills
Strong Writing SkillsCommunication SkillsTraining SkillsAnalytical ThinkingCollaboration
Tools & Technologies
SaaSWorkflow AutomationMarket Intelligence ToolsSales Enablement ToolsPresentation Software
Industry Keywords
FintechBankingPaymentsFraudDisputesTreasury ManagementEnterprise SoftwareIndustry Analyst Relations
About the role
Key responsibilities & impact- Develop positioning, messaging, and value propositions across FINBOA’s product portfolio
- Lead go-to-market planning for new products, enhancements, and integrations
- Create competitive battlecards, market intelligence reports, and win/loss analyses
- Conduct pricing and market research to support pricing and packaging recommendations
- Develop presentations, solution briefs, competitive guides, and objection-handling tools
- Train client-facing teams on product positioning and differentiation
- Partner with Product Managers to translate technical capabilities into customer-focused value
- Align messaging and enablement content with Sales, Client Experience, and Solutions Consulting
- Support strategic sales opportunities and RFP responses
- Manage industry analyst briefings and inquiries
- Measure launch performance, product adoption, and enablement effectiveness
- Maintain an organized, current library of commercialization and sales enablement content
- Help deliver coordinated product launches, increase product adoption, strengthen competitive positioning, and provide Sales with trusted content
- Provide market insights and recommendations to inform product, pricing, and commercialization decisions
Requirements
What you’ll need- Must reside in a FINBOA-approved location: Alabama, Arkansas, Arizona, Florida, Georgia, Illinois, Massachusetts, North Carolina, New York, Pennsylvania, South Carolina, or Texas
- Five (5) or more years of experience in product marketing, product management, solutions consulting, or a related SaaS role
- Experience developing product positioning, messaging, and go-to-market strategies
- Strong writing, presentation, analytical, and project management skills
- Ability to translate technical capabilities into clear business value
- Experience creating competitive intelligence and sales enablement resources
- Proven ability to align cross-functional teams around shared priorities
- Experience in financial services, fintech, banking, payments, fraud, disputes, or treasury management is strongly preferred
- Experience with enterprise software, workflow automation, or industry analyst relations is a plus
- Occasional travel may be required
Benefits
Comp & perks- Simple IRA with Company Matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
- Occasional travel may be required
- Medical, dental, and vision coverage
- Reasonable accommodations throughout the application and interview process