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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing comprehensive digital marketing strategies, with a strong focus on SEO, content marketing, and lead generation. Capable of leveraging data-driven insights to optimize marketing performance and build a high-performing marketing team.
Highest-signal resume keywords
Digital Marketing Strategy DevelopmentB2B SaaS Marketing ExperienceSEO and Content Marketing ExpertiseHubSpot and Google Analytics 4 ProficiencyInternational Market Adaptation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSEOContent MarketingLead GenerationMarketing Funnel OptimizationSocial Media MarketingEmail MarketingData AnalysisAI-Powered Search OptimizationPerformance Tracking
Soft Skills
Strategic ThinkingAnalytical ApproachTeam LeadershipCommunication SkillsMotivation
Tools & Technologies
HubSpotGoogle Analytics 4AI Tools
Industry Keywords
B2BSaaSMechanical EngineeringIndustrial TechnologyInternational Marketing
About the role
Key responsibilities & impact- Develop and implement a comprehensive digital marketing strategy for findIQ
- Own digital marketing campaigns from concept and execution through performance analysis and continuous optimization
- Build scalable processes for generating and nurturing qualified leads with Sales
- Develop and implement the SEO strategy, including technical website optimization
- Monitor and improve visibility across AI-powered search and answer engines
- Develop content strategy for different customer segments
- Expand and improve website content, including topic and solution pages
- Track and optimize the conversion funnel using relevant KPIs
- Build and develop tracking and reporting in HubSpot and Google Analytics 4
- Plan and manage social media, paid campaigns, email marketing and other digital activities
- Help establish international marketing activities, especially for the US market
- Use AI to improve the efficiency of marketing creation, analysis and optimization
- Build a marketing team over time and assume strategic and people-management responsibility
- Work closely with the management team, Sales and founding team
Requirements
What you’ll need- Several years of experience in digital marketing, with a proven track record of owning both strategy and execution end to end
- Strong experience in B2B SaaS and marketing complex digital products that require explanation
- Experience marketing products or services for companies in mechanical engineering or industrial technology
- Proven track record in digital lead generation and marketing funnel optimization
- Excellent knowledge of SEO, content marketing, social media marketing, paid media and email marketing
- Experience adapting marketing content and campaigns for international markets and different cultural contexts, particularly the US market
- Solid understanding of AI-powered search and answer engines and their impact on digital visibility
- Experience with HubSpot and Google Analytics 4 is a plus
- Data-driven, analytical approach and ability to turn relevant KPIs into clear, actionable improvements
- Strategic thinking combined with a strong hands-on mentality
- Motivation and potential to build and lead a marketing team in the future
- Excellent written and spoken German and English
Benefits
Comp & perks- Performance-related compensation components
- Primarily home-based flexible working
- Paid training
- Coaching
- Dedicated time for learning
- Direct access to the founders
- Up to one month of working from anywhere within the EU
- Workations
- Regular team events
- Optional educational leave
- 30 days of annual leave
- Office pets welcome by arrangement
- Electric vehicle charging stations at the Herford office
- Support for professional development and mobility
- Family-friendly working hours
- Diverse and inclusive environment