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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates practical experience in web marketing, paid advertising, content creation, and email marketing, with a strong focus on quality design and clear communication. Proficient in using AI tools to enhance marketing workflows and analytics.
Highest-signal resume keywords
Web MarketingPaid AdvertisingContent CreationEmail MarketingAI Tools in Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationCopywritingData AnalysisContent SchedulingLanding Page Updates
Soft Skills
Clear CommunicationAdaptabilityIndependent WorkAttention to Detail
Tools & Technologies
CMSAnalytics ToolsCRM SystemsDesign ToolsAdvertising Platforms
Industry Keywords
German B2B MarketMarketing WorkflowsSocial Media ContentEmail CampaignsPerformance Monitoring
About the role
Key responsibilities & impact- Update landing pages, add content and publish new pages
- Set up and optimize paid campaigns across Google, LinkedIn and Meta
- Monitor campaign performance and provide concise updates
- Turn rough briefs into ad creatives, social posts, one-pagers or presentations
- Write and refine copy for websites, ads and email campaigns
- Prepare and send newsletters and onboarding emails
- Create, schedule and publish LinkedIn content
- Collect data from analytics, advertising platforms and CRM systems and turn it into concise reports
- Maintain and improve marketing tools, including CMS, analytics, CRM/automation and design tools
- Use AI tools to improve research, content creation, visual production or analysis
- Work directly with the Head of Marketing and other team colleagues, mainly asynchronously
Requirements
What you’ll need- Practical experience across several areas of marketing, such as web, paid advertising, content, design and email marketing
- Ability to quickly switch between different tasks and work independently
- Strong eye for quality, design and clear communication
- Hands-on mindset and ability to adapt when priorities change
- Practical experience using AI tools in marketing workflows
- Fluent English
- German language skills are an advantage
- Experience with the German B2B market is an advantage
- Clear, direct communication and ability to work with limited supervision
- Short introduction and a few sentences about how you like to work
- 2–3 examples of relevant work created or contributed to
- Provide a day rate or hourly rate
Benefits
Comp & perks- Ongoing freelance engagement
- Remote work
- Asynchronous work with short check-ins when needed
- Direct collaboration with the Head of Marketing and marketing team
