fino

Marketing

• Update existing landing pages in the CMS and publish new pages from templates
• Upload ads and maintain campaigns in Google, LinkedIn, and Meta
• Build, check, schedule, send, and report on email campaigns and newsletters
• Import and clean contact lists, maintain CRM fields and tags, and build segments
• Review automated reports, identify incorrect figures, and summarise results
• Draft and edit copy for pages, ads, and emails using AI
• Produce ad creatives, social posts, one-pagers, and slides using AI image tools, templates, and brand assets
• Research topics, competitors, and markets and provide concise summaries
• Identify repetitive manual tasks and automate them
• Maintain tool organisation, including naming, folders, access, and corrections

Freelance Marketing Assistant

• Update landing pages, add content and publish new pages
• Set up and optimize paid campaigns across Google, LinkedIn and Meta
• Monitor campaign performance and provide concise updates
• Turn rough briefs into ad creatives, social posts, one-pagers or presentations
• Write and refine copy for websites, ads and email campaigns
• Prepare and send newsletters and onboarding emails
• Create, schedule and publish LinkedIn content
• Collect data from analytics, advertising platforms and CRM systems and turn it into concise reports
• Maintain and improve marketing tools, including CMS, analytics, CRM/automation and design tools
• Use AI tools to improve research, content creation, visual production or analysis
• Work directly with the Head of Marketing and other team colleagues, mainly asynchronously

Freelance Marketing Support

• Own marketing across all partner channels
• Agree on channel objectives and define marketing contributions
• Analyze successful initiatives and scale them across additional partners and channels
• Translate Sales and Business Development requirements into concrete marketing initiatives
• Develop repeatable marketing processes with channel owners
• Develop initiatives to activate tax advisors and accounting firms and convert them into paying customers
• Segment existing contacts and develop audience-specific messaging
• Develop referral mechanisms, campaigns, and materials for accounting firms
• Support the acquisition and development of partners, affiliates, and resellers
• Create partner enablement materials such as presentations, one-pagers, sales collateral, email templates, campaign kits, and training materials
• Support the marketing side of strategic go-to-market processes
• Plan and execute channel campaigns with Email, Paid Marketing, Content, Design, and Website teams
• Develop and evaluate email sequences
• Brief landing pages and content, and optimize conversion and user journeys
• Prepare and follow up on webinars, workshops, and events
• Test and optimize marketing approaches based on results
• Build an end-to-end journey from partner or customer contact through to closing with Sales
• Define handoff points between Marketing, partners, and Sales
• Document campaigns, leads, and partner activities transparently in the CRM
• Measure the contribution of channels and initiatives to qualified leads, closed deals, and revenue
• Regularly report on relevant Marketing and Channel KPIs and derive next steps

Freelance Marketing Assistant

Freelance Marketing Support

Channel Marketing Manager