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Brand & Content Manager
FinStrat Management, Inc.. Lead the content workstream for the Q1 2027 website launch, including site messaging, page copy, and migration or retirement of existing content .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B content marketing, project management, and brand positioning, with a strong focus on writing, editing, and optimizing content across various channels. Proficient in collaborating with cross-functional teams to deliver engaging and effective messaging that resonates with target audiences.
Highest-signal resume keywords
B2B Marketing ExperienceContent OptimizationProject ManagementStrong Writing SkillsAI Tool Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentEditorial JudgmentSocial Media ManagementWebsite CopywritingBrand PositioningContent MigrationEngagement TrackingDesign SupportContent Calendar ManagementFreelance Talent Management
Soft Skills
CollaborationGrowth MindsetAttention to DetailStakeholder CoordinationCreative Feedback
Tools & Technologies
FigmaCanvaAI Research ToolsEmail Marketing PlatformsSocial Media Platforms
Industry Keywords
B2B MarketingContent StrategyBrand IdentityWebsite LaunchThought Leadership
About the role
Key responsibilities & impact- Lead the content workstream for the Q1 2027 website launch, including site messaging, page copy, and migration or retirement of existing content
- Partner with designers, developers, and leadership on the website launch
- Help develop and roll out FinStrat's updated brand positioning
- Maintain consistent voice and messaging across all channels
- Write and edit decks, one-pagers, website copy, case studies, thought leadership, email, and program communications
- Own the social media content calendar, including planning, writing, and producing posts and associated graphics, videos, and other assets
- Run assets end to end from briefing and drafting through expert review, design, approval, publication, and updates
- Build and run the distribution calendar across the website, email, social, events, partner channels, and sales outreach
- Partner with sales and client-facing teams to identify content gaps and create materials addressing prospect questions
- Optimize content for traditional search and AI-powered answer tools
- Maintain a single source of truth for approved copy and assets, including owners, versions, and review dates
- Retire outdated content
- Brief designers and contractors, provide creative feedback, and refine layouts when needed
- Track engagement data and team feedback to shape future content
- Project manage the final stages of FinStrat's brand identity and positioning renewal
Requirements
What you’ll need- 2–4 years in B2B marketing or content, or founder-facing experience as a VC associate, accelerator or program manager, or startup marketing operator
- Strong writing and editorial judgment, with examples of making complex ideas clear for a specific audience
- Track record of coordinating multiple stakeholders and taking projects from concept through publication
- Understanding of founders, investors, family offices, and the conversations that connect them
- Comfort using AI tools to research, draft, and repurpose content, with judgment to make the final product sound human and accurate
- Growth mindset and desire to build a career
- Hands-on design support is strongly preferred, such as improving presentation layouts, preparing production files, or working in Figma or Canva
- Experience managing freelance or contract creative talent is strongly preferred
- Experience running a B2B social media calendar, especially on LinkedIn, is nice to have
- Experience contributing to a website launch or rebrand is nice to have
- Eye for typography, hierarchy, and detail is nice to have
- Working proficiency in Spanish is nice to have
- Resume and 2–3 work samples required for application
- At least one work sample must demonstrate making a complex topic clear for a specific audience
Benefits
Comp & perks- Unlimited vacation
- Ongoing education and training
- Bonuses
- Direct mentorship from the VP of Brand & Partnerships
- Professional development investment
- Growth opportunities and room to own real work