Head of Brand

Firecrawl

. Own Firecrawl's brand positioning end to end, including homepage messaging, competitive comparisons, and LLM recommendations .

Posted 9/29/2026full-timeSan Francisco • California • United StatesLead💰 $244,000 - $277,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand positioning for developer-facing products, with a strong focus on copywriting, community building, and organic growth strategies. Proficient in leveraging LLMs for discoverability and enhancing brand messaging across various channels.

Highest-signal resume keywords

Brand PositioningCopywriting AbilityOrganic Growth StrategiesCommunity BuildingLLM Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ManagementCopywritingCompetitive AnalysisSEO ImprovementSocial Media StrategyContent Calendar ManagementTechnical Product MarketingMessaging DevelopmentGrowth MarketingData Analysis

Soft Skills

CollaborationCommunicationStrategic ThinkingCreativityAdaptability

Tools & Technologies

AhrefsSocial Media PlatformsContent Management SystemsLLM Tools

Industry Keywords

Developer-Facing ProductsTechnical AudienceBrand PositioningOrganic GrowthDiscoverabilityBay AreaOnsite Work

About the role

Key responsibilities & impact

Own Firecrawl's brand positioning end to end, including homepage messaging, competitive comparisons, and LLM recommendations
Write and ship launch copy, product announcements, website updates, and social posts for a technical audience
Grow and manage Firecrawl's presence on X and LinkedIn
Build a developer community and establish a clear point of view
Run competitive analysis and translate findings into differentiated messaging
Partner directly with founders and product to align brand with roadmap and go-to-market priorities
Shape the content calendar and manage publishing cadence across channels
Improve discoverability beyond SEO, including how LLMs surface and recommend Firecrawl
Own real brand work during the paid work trial, such as a positioning rewrite, launch brief, or social content sprint

Requirements

What you’ll need

4+ years owning brand at a developer-facing or technical product company
Experience building brand for a developer-facing product
Understanding of how developers evaluate, distrust, share, and adopt tools
Strong short-form, sharp, opinionated copywriting ability
Experience driving organic growth for a technical product
Experience improving search visibility and social reach, with results verifiable in Ahrefs
Ability to work directly with founders without a brand committee or approval chain
Understanding of LLMs as a distribution and discoverability channel
Must be authorized to work in the United States
Must be based in the Bay Area or willing to relocate before the start date
Must work onsite at SF HQ 3+ days per week

Benefits

Comp & perks

Competitive equity
15 days mandatory PTO; anything after 24 days available upon request
12 weeks fully paid parental leave for all parents
$100 USD/month wellness stipend
Up to $1,000 USD/year for learning and development
Team offsites
3 paid months sabbatical after 4 years
Medical, dental, and vision coverage for US-based full-time employees (100% employee coverage, 50% partner and child coverage)
Employer-paid basic life and AD&D insurance
Short-term and long-term disability insurance
Teladoc virtual care and Rightway health guide
Talkspace therapy and psychiatry
Carrot fertility and family-building coverage
EAP with confidential counseling, legal and financial consultations, and online will preparation
401(k) plan
HSA, FSA, and commuter benefits
Supplemental life and AD&D, accident, critical illness, hospital indemnity, pet, legal, and identity protection options through MetLife
SF HQ snacks, drinks, team lunches, and ping pong
Loaner electric bike for SF-based employees
Paid work trial, approximately 40 hours, at a contractor rate
Remote-friendly paid work trial with flexibility around current commitments