Senior Marketing Specialist

First American

. Manage direct marketing, advertising, and promotional activities .

Posted 9/30/2026full-timeSanta Ana • California • United StatesSenior💰 $85,000 - $113,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing multi-channel marketing campaigns, leveraging data analysis to inform strategies for customer acquisition, engagement, and retention. Proficient in creating compelling marketing content and collaborating with cross-functional teams to drive brand awareness and loyalty.

Highest-signal resume keywords

Multi-Channel Marketing CampaignsData Analysis and InterpretationBrand ManagementContent MarketingStrong Communication Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Market ResearchCampaign ExecutionCustomer Acquisition StrategiesBrand PositioningMessaging Development

Soft Skills

CollaborationProblem-SolvingOrganizationSelf-Motivation

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointMicrosoft WordSocial Media Marketing

Industry Keywords

Direct MarketingAdvertisingPromotional ActivitiesCustomer EngagementBrand Awareness

About the role

Key responsibilities & impact

Manage direct marketing, advertising, and promotional activities
Develop product and brand marketing strategies based on competitor and consumer research
Create content marketing materials that build positive brand sentiment
Drive website traffic, brand awareness, and customer loyalty through social media marketing
Collect consumer preference data and create targeted marketing messages
Conduct market research, gather information, and interpret data
Deliver content and communications through digital, print, and publication channels
Analyze customer, market, and campaign performance data to inform recommendations and business decisions
Support customer acquisition, engagement, and retention initiatives
Create compelling marketing content and presentations
Collaborate with cross-functional teams and stakeholders
Manage multiple marketing projects in a fast-paced environment

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent combination of education and experience
4-7 years of experience in marketing, brand management, campaign execution, or related disciplines
Experience developing and executing multi-channel marketing campaigns across digital, social media, direct marketing, and content channels
Strong understanding of product and brand marketing principles, including positioning, messaging, and go-to-market strategy
Experience analyzing customer, market, and campaign performance data
Ability to translate insights into targeted marketing initiatives supporting customer acquisition, engagement, and retention
Strong written and verbal communication skills
Proven ability to build relationships and collaborate with cross-functional teams and stakeholders
Highly organized, self-motivated, and able to manage multiple projects in a fast-paced environment
Proficiency in Microsoft Excel, PowerPoint, and Word
Strong problem-solving skills with the ability to adapt quickly to changing priorities and business needs

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
401k
PTO/paid sick leave
Employee stock purchase plan
Inclusive workplace culture
Equal opportunity employment