Marketing Manager, B2B

First Corporate Solutions, Inc.

. Develop and execute integrated marketing campaigns driving awareness, engagement, qualified pipeline, and revenue growth .

Posted 9/15/2026full-timeSacramento • California • United StatesMid-LevelSenior💰 $95,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing campaigns, optimizing website performance, and leveraging MarTech stacks for demand generation. Proficient in content strategy, SEO/AEO, and account-based marketing to drive engagement and revenue growth.

Highest-signal resume keywords

B2B Marketing ExperienceSEO/AEO OptimizationMarketing Automation ProficiencyAccount-Based Marketing (ABM)Content Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing CampaignsWebsite OptimizationDigital Experience CreationMulti-Channel Launch CampaignsAnalytics and ReportingA/B TestingDemand GenerationVideo ProductionContent CurationConversion Path Optimization

Soft Skills

Outstanding Communication SkillsProject ManagementCollaborationProactive LeadershipPrioritization

Tools & Technologies

MarTech StacksCMSMarketing Automation SoftwareAnalytics ToolsImage Editing SoftwareVideo Editing SoftwareSocial Media PlatformsEvent Platforms

Certifications & Qualifications

Bachelor's Degree in Business-Related FieldEquivalent Experience/Certificates

Industry Keywords

SaaSFinancial ServicesComplianceVoice of the CustomerCustomer RetentionThought LeadershipEngagement Strategies

About the role

Key responsibilities & impact

Develop and execute integrated marketing campaigns driving awareness, engagement, qualified pipeline, and revenue growth
Own website strategy and performance, optimizing visitor experience, conversion paths, landing pages, and on-page content
Improve discoverability, search rankings, and qualified organic traffic through SEO and AEO
Manage LinkedIn content, engagement, and thought leadership
Optimize paid search, paid social, advertising, and sponsorship strategies
Create, curate, and repurpose content for audience segments throughout the buyer journey and across channels
Develop videos and web-based events to boost thought leadership and share customer success stories
Create joint marketing initiatives with industry organizations, partners, and stakeholders
Partner with Product Management on GTM initiatives, value propositions, customer communications, and launch campaigns
Collaborate with Sales on ABM strategies and sales enablement assets, including warm-up campaigns, one-pagers, presentations, battlecards, and case studies
Design dashboards and reporting for pipeline contribution, funnel performance, conversion, and ROI
Measure, analyze, A/B test, and improve website and campaign performance
Own marketing automation, including demand capture, account scoring, workflow optimization, and nurture sequences
Plan and manage annual trade show strategy, logistics, exhibitor arrangements, and marketing assets
Support customer retention and engagement initiatives
Participate in Voice of the Customer programs, surveys, and interviews
Report to the Vice President of Product and Marketing

Requirements

What you’ll need

5+ years of B2B marketing experience, ideally in SaaS, financial services and/or compliance
Bachelor's degree in business-related field, or equivalent experience/certificates
Proven track record of spearheading multi-channel launch and/or demand generation campaigns
Deep expertise in creating engaging digital experiences, optimizing discoverability, and crafting strategies to promote awareness, thought leadership, engagement, and conversion
Highly proficient with MarTech stacks and AI-powered capabilities across CMS, marketing automation, analytics, SEO/AEO, image and video editing software, and event and social platforms
Accomplished content strategist able to transform technical details into engaging content
Competent in leveraging AI throughout marketing and creative activities
Experience with account-based marketing (ABM) strategies
Ability to take ownership of goals and proactively drive projects forward
Ability to prioritize, lead, measure, and optimize multiple simultaneous initiatives
Outstanding verbal, written, and visual communication skills
Experience working with marketing agencies, contractors, associations, and integration partners
Ability to collaborate mainly on PST time zone
Willingness to travel about 5–10% to the Sacramento office and for conferences and team meetings
Authorized to work in the US

Benefits

Comp & perks

Fully remote west coast role, or hybrid 1–2 times per month in the Sacramento, California office
Flexible remote work environment
Opportunity to work on a lean and collaborative Product & Marketing team
Travel opportunities for conferences and team meetings