First Corporate Solutions, Inc.

Marketing

• Develop and execute integrated marketing campaigns driving awareness, engagement, qualified pipeline, and revenue growth
• Own website strategy and performance, optimizing visitor experience, conversion paths, landing pages, and on-page content
• Improve discoverability, search rankings, and qualified organic traffic through SEO and AEO
• Manage LinkedIn content, engagement, and thought leadership
• Optimize paid search, paid social, advertising, and sponsorship strategies
• Create, curate, and repurpose content for audience segments throughout the buyer journey and across channels
• Develop videos and web-based events to boost thought leadership and share customer success stories
• Create joint marketing initiatives with industry organizations, partners, and stakeholders
• Partner with Product Management on GTM initiatives, value propositions, customer communications, and launch campaigns
• Collaborate with Sales on ABM strategies and sales enablement assets, including warm-up campaigns, one-pagers, presentations, battlecards, and case studies
• Design dashboards and reporting for pipeline contribution, funnel performance, conversion, and ROI
• Measure, analyze, A/B test, and improve website and campaign performance
• Own marketing automation, including demand capture, account scoring, workflow optimization, and nurture sequences
• Plan and manage annual trade show strategy, logistics, exhibitor arrangements, and marketing assets
• Support customer retention and engagement initiatives
• Participate in Voice of the Customer programs, surveys, and interviews
• Report to the Vice President of Product and Marketing

Marketing Manager, B2B