Senior Paid Media Specialist

First Focus

. Build, manage and optimise paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, YouTube and retargeting channels.

Posted 11/6/2026full-timeAuckland • New ZealandSenior💰 NZ$100,000 - NZ$130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across multiple platforms, with a strong focus on B2B marketing strategies and lead generation. Proficient in analyzing campaign performance and making data-driven decisions to enhance sales-qualified leads and pipeline quality.

Highest-signal resume keywords

Google Ads ExpertiseMicrosoft Ads ExpertiseLinkedIn Campaign ManagerB2B Marketing KnowledgeCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ManagementAudience ManagementConversion OptimizationKeyword Performance AnalysisCampaign Structuring

Soft Skills

Strong Communication SkillsAnalytical Decision-MakingConstructive Challenge

Tools & Technologies

MetaYouTubeRedditRetargeting Channels

Industry Keywords

Demand GenerationSales-Qualified LeadsAccount-Based MarketingHigh-Value Recurring ContractsManaged IT Services

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build, manage and optimise paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, YouTube and retargeting channels.
Translate demand generation priorities into campaign structures, audiences, messaging and landing-page recommendations.
Analyse search terms, keyword performance, placements, audience quality, form submissions and conversion behaviour.
Identify campaigns generating genuine buying interest versus activity without commercial value.
Coordinate paid search, social advertising, video and retargeting across longer B2B buying journeys.
Develop and manage target-account audiences for account-based marketing campaigns.
Work with sales teams to improve lead quality and identify commercially relevant opportunities.
Collaborate with marketing operations to improve tracking, measurement and attribution.
Provide recommendations to the Director of Demand Generation and challenge assumptions when supported by evidence.
Make investment decisions when attribution is incomplete or conversion volumes are limited.
Generate more sales-qualified leads, stronger pipeline and higher-quality inbound opportunities.
Contribute to awareness, account engagement and future demand.
Measure success through SQL volume and quality, sales acceptance, cost per SQL, cost per acquisition and genuine sales pipeline.

Requirements

What you’ll need

At least five years of hands-on paid media experience.
Expert knowledge of Google Ads, Microsoft Ads and LinkedIn Campaign Manager.
Strong working knowledge of Meta, YouTube, Reddit, retargeting and audience management.
Experience managing significant monthly advertising budgets.
Experience running campaigns across multiple regions, platforms and budgets.
Solid understanding of high-consideration B2B marketing, especially long buying cycles and high-value recurring contracts.
Ability to distinguish between marketing leads, sales-qualified opportunities and genuine pipeline.
Confidence analysing campaign performance and making commercially sound decisions with incomplete data.
Ability to understand target buyers, their business challenges and motivations to change providers.
Strong communication skills and confidence challenging recommendations constructively.
Experience in managed IT services, technology or professional services would be particularly valuable, but is not required.
No formal qualification required.

Benefits

Comp & perks

Hybrid working: A balance of collaboration and focused working time.
International exposure across New Zealand, Australia and the United States.
Professional growth through challenging work, collaboration and ongoing learning.
Supportive leadership and direct collaboration with the Director of Demand Generation.
Collaborative culture with knowledge sharing and open communication.
Opportunity to be part of an established, growing technology services company.
Flexible options for neurodiverse candidates to best showcase their skills.