Creative Strategist, Client Launches

First Media US

. Lead research into new clients' products, markets, competitors, value propositions, customer segments, motivations, pain points, and purchase triggers .

Posted 11/4/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing audience-led creative strategies and direct-response advertising concepts, with a strong focus on consumer research and performance marketing principles. Proven ability to collaborate effectively with cross-functional teams and manage multiple projects in a fast-paced environment.

Highest-signal resume keywords

Creative Strategy DevelopmentDirect Response CopywritingConsumer Research SkillsPaid Social AdvertisingCollaboration with Production Teams

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative Concept DevelopmentDirect-Response AdvertisingPerformance Marketing PrinciplesAudience SegmentationCopywritingTesting StrategiesCreative DirectionData AnalysisHypothesis FormationCampaign Performance Evaluation

Soft Skills

Organizational SkillsProactivityProject ManagementConceptual ThinkingCollaboration

Tools & Technologies

Meta AdvertisingCreative FrameworksPerformance Marketing Tools

Industry Keywords

Creative StrategistPerformance Creative StrategistDirect Response CopywriterAgency ExperienceCustomer Psychology

About the role

Key responsibilities & impact

Lead research into new clients' products, markets, competitors, value propositions, customer segments, motivations, pain points, and purchase triggers
Develop audience-led creative strategies, messaging angles, creative concepts, and testing strategies for different customer groups
Write direct-response advertising concepts, hooks, and scripts for paid social
Apply creative frameworks, performance marketing principles, and campaign learnings to establish initial testing strategies
Develop and prioritize creative hypotheses when historical performance data is limited
Brief and collaborate with producers, editors, and designers to execute creative concepts
Provide creative direction and feedback throughout production
Work with performance marketing teams to evaluate early results and evolve creative strategy as campaign data develops

Requirements

What you’ll need

Proven experience as a Creative Strategist, Performance Creative Strategist, Direct Response Copywriter, or similar
Demonstrable experience developing creative strategies for new client, product, or brand launches, ideally within an agency or performance marketing environment
Strong consumer research skills, including identifying distinct audience segments, understanding customer psychology, and uncovering purchase motivations
Exceptional conceptual thinking and copywriting skills, including developing direct-response advertising concepts, hooks, and scripts
Strong understanding of paid social advertising, particularly Meta, and how creative influences customer acquisition and campaign performance
Comfortable working with limited historical data, forming hypotheses, and making strategic creative recommendations from research and experience
Experience collaborating with production, creative, and performance marketing teams
Highly organized, proactive, and able to manage multiple projects in a fast-paced environment
Résumé and portfolio of relevant creative work required
Legally authorized to work in the United States
Must indicate whether employment visa sponsorship will be required