First Media US

Creative Strategist

• Lead research into new clients' products, markets, competitors, value propositions, customer segments, motivations, pain points, and purchase triggers
• Develop audience-led creative strategies, messaging angles, creative concepts, and testing strategies for different customer groups
• Write direct-response advertising concepts, hooks, and scripts for paid social
• Apply creative frameworks, performance marketing principles, and campaign learnings to establish initial testing strategies
• Develop and prioritize creative hypotheses when historical performance data is limited
• Brief and collaborate with producers, editors, and designers to execute creative concepts
• Provide creative direction and feedback throughout production
• Work with performance marketing teams to evaluate early results and evolve creative strategy as campaign data develops

Explore Creative Strategist, Client Launches at First Media US. Review requirements and application details.

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Creative Strategist, Client Launches