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About the role
Key responsibilities & impact- Lead Firstup’s global digital growth strategy, driving measurable pipeline, bookings, platform adoption, and customer retention
- Own digital demand generation, the company website, paid channels, content strategy, and lifecycle marketing
- Build and execute digital demand generation, AEO, and SEO strategies
- Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels
- Build top-of-funnel account engagement programs and establish criteria for advancing accounts into ABM programs
- Define account scoring and handoff criteria with the ABM lead
- Partner with Sales, Product, Customer Success, and Marketing Operations to drive pipeline, product engagement, and retention
- Improve website positioning, buyer journeys, conversion, and experimentation
- Lead demand generation for new business acquisition and expansion opportunities
- Build content strategy across the full buyer journey
- Establish operating cadence around goals, investment decisions, performance insights, and optimization
- Lead campaigns, partner marketing, lifecycle marketing, lead management, nurture flows, scoring, customer digital marketing, upsell, renewal, adoption, and retention programs
- Attract and retain high-performing talent
- Coach team members and lead with agility
Requirements
What you’ll need- Bachelor’s Degree in Business Administration, Marketing, or similar field of study, or commensurate professional experience
- 10+ years of experience in Digital Marketing, including at least 4+ years of leadership experience within a B2B SaaS organization
- Deep expertise with modern marketing technology platforms, including Clay, Demandbase, Marketo, and Qualified
- Proven success driving digital marketing programs, ideally with enterprise GTM models
- Player-coach who can develop strategy and execute without layers of support
- Experience running high-performing digital demand generation programs in a company focused on profitable growth
- Ability to make trade-off decisions and prioritize for impact and effectiveness
- Deep expertise in digital marketing and ABM, with fluency in marketing analytics, attribution, and marketing-sales partnership
- Ability to thrive in a fast-paced environment and juggle multiple projects
- Ability to establish influence and operate as a collaborative partner across Sales and Customer organizations
- Experience supporting distributed workforces and go-to-market models across North America and Europe