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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing Go-To-Market strategies, executing product launches, and aligning cross-functional teams to drive revenue objectives. Proven ability to leverage market insights and AI tools to enhance competitive positioning and storytelling.
Highest-signal resume keywords
Go-To-Market Strategy DevelopmentEnterprise B2B ExperienceCross-Functional Initiative LeadershipExecutive CommunicationProduct Launch Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisCompetitive PositioningRevenue Objectives AlignmentPortfolio StrategyValue Proposition CraftingAI-Enabled WorkflowsSales EnablementProduct MarketingBusiness Objective TranslationMulti-Product Launching
Soft Skills
StorytellingInfluencing Without AuthorityCollaborationLeadershipCommunication
Tools & Technologies
AI ToolsMarket Insights PlatformsSales Enablement ToolsPortfolio Management SystemsContent Strategy Tools
Industry Keywords
Payment NetworksGlobal Money MovementEmbedded SolutionsEnterprise-Scale InitiativesCross-Functional Teams
About the role
Key responsibilities & impact- Develop GTM strategies for new product launches and market expansion
- Collaborate with product, sales, and marketing teams to ensure alignment
- Analyze market trends, competitive positioning, and customer insights
- Drive execution of GTM plans across regions and channels
- Translate business objectives into actionable GTM priorities
- Drive alignment between portfolio strategy, annual planning, launch priorities, and revenue objectives
- Represent GTM Strategy in executive reviews, portfolio planning sessions, customer engagements, analyst discussions, and strategic initiatives
- Own the portfolio narrative across Payment Networks, Global Money Movement and Embedded Solutions
- Craft segment-level value propositions tied to tangible business outcomes
- Oversee product launch execution for Payment Solutions releases
- Coordinate product, marketing, sales, and operations teams to deliver launches
- Champion modern GTM approaches, AI-enabled workflows, and scalable content strategies
- Leverage AI tools and insights to accelerate market analysis, narrative development, competitive intelligence, and sales enablement
Requirements
What you’ll need- 8–10+ years in Product Marketing or adjacent commercialization roles
- Significant enterprise B2B experience
- Demonstrated experience influencing executive-level decisions without formal authority
- Proven success operating as a senior individual contributor responsible for enterprise-scale initiatives
- Experience leading complex cross-functional initiatives across Product, Sales, Marketing, and Operations
- Exceptional storytelling and executive communication; comfortable leading cross-functional forums and influencing leaders
- Demonstrated success launching multi-product/portfolio offerings with measurable pipeline and revenue outcomes
- For positions located in the US, conditional employment offers require a drug test
Benefits
Comp & perks- Opportunities to make an impact in fintech
- Internal career growth opportunities
- Personal and professional learning
- Inclusive, diverse work environment
- Resources to give back to your community