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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong brand marketing expertise within consumer and lifestyle sectors, with a focus on translating brand strategy into actionable plans and compelling consumer stories. Exhibits a collaborative approach to managing global brand initiatives while maintaining cultural relevance across diverse markets.
Highest-signal resume keywords
Brand Marketing Experience360° Marketing UnderstandingProject Management SkillsCreative StorytellingGlobal Market Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Strategy DevelopmentConsumer Insight AnalysisContent CreationDigital MarketingProject Budget Management
Soft Skills
Strong CommunicationHighly OrganisedCollaborativeProactiveProblem-Solving
Industry Keywords
Consumer BrandsFashion MarketingFootwear IndustryLifestyle BrandsCultural Relevance
About the role
Key responsibilities & impact- Support the Head of Brand Marketing in building FitFlop as a modern global brand
- Translate brand strategy into plans, briefs, stories and activity across Product, Partnerships, Community, Activation, Creative and Digital
- Support annual and seasonal brand planning and own calendars, coordination and follow-through
- Turn product and brand priorities into consumer stories and executable activity
- Coordinate with regional teams to deliver global direction consistently while recognising local opportunities
- Develop seasonal, category, market and project briefs
- Contribute ideas for content, partnerships, activations and brand moments
- Connect activity across social, digital, community, PR, retail and commercial channels
- Track plans, briefs and workstreams against milestones, timelines, actions and dependencies through launch
- Support consistent application of FitFlop’s brand strategy, identity and tone across markets and channels
- Review activity against brand standards and identify required direction or adaptation
- Build relationships with regional teams to help global ideas remain culturally relevant
- Support internal brand initiatives and employee communications
- Gather and synthesise consumer, cultural, market and competitive insight
- Manage day-to-day delivery of selected global brand partnerships and initiatives
- Coordinate internal teams, markets and external partners
- Manage agreed project budgets and resources within defined parameters
- Connect Brand, Product, Creative, Digital, Community, Activation and regional teams
- Maintain momentum and high-quality execution across multiple priorities
Requirements
What you’ll need- Strong brand marketing experience within consumer, fashion, footwear or lifestyle brands
- Experience working in a global or multi-market environment
- Experience gained across more than one brand
- Good understanding of 360° marketing and how digital, content, social, community, PR, retail and commercial channels work together
- Culturally connected and curious, with a genuine interest in consumers, creativity, brands and the wider world
- Knowledge of evolving marketing, content and brand trends
- Ability to translate brand strategy and consumer insight into clear briefs, plans and compelling stories
- Creative and entrepreneurial approach
- Globally minded, with understanding of consistency across markets and cultures
- Proactive and accountable, with strong personal drive and project ownership
- Highly collaborative, able to build relationships across functions and levels
- Ability to balance longer-term thinking with pace, detail and agility across multiple projects
- Strong communication, organisation and problem-solving skills
- Highly organised and delivery-focused
- Business language is English; additional languages are a plus
Benefits
Comp & perks- Product Allowance
- Hybrid and flexible working hours
- Summer Fridays (6 ½ days in July and August on Fridays)
- A day off for your Birthday
- 25 days holiday + Bank Holidays
- Work from anywhere for 2 weeks
- WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
- Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
- Career development allowance (Personal allowance to use on career development)
- Private health care and or dental care (provided by AXA and DenPlan)
- Socials organised by Wellbeing and Feel Good group