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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand activation and trade marketing within the fashion and retail sectors, with a strong focus on managing wholesale relationships and executing marketing strategies across both physical and digital environments. Proven ability to lead teams, manage budgets, and drive performance through strategic planning and collaboration.
Highest-signal resume keywords
Brand ActivationTrade MarketingWholesale MarketingRetail MediaEcommerce Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Activation PlanningRetail MarketingCustomer Relationship ManagementBudget ManagementPerformance Measurement
Soft Skills
Strategic JudgementInfluencing SkillsProblem-Solving AbilityCollaborationOrganizational Skills
Industry Keywords
Global FashionFootwearLifestyle BrandConsumer BrandMarketplaces
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Lead FitFlop’s brand activation across priority wholesale accounts in EMEA and the US
- Own annual and seasonal activation planning across strategically important wholesale customers
- Translate global brand, product and seasonal direction into customer activation across physical and digital retail
- Manage major wholesale customer relationships and balance brand-building with customer and trading opportunities
- Lead and develop a team supporting wholesale activation
- Act as senior Brand Activation partner to Commercial, Sales and Account teams
- Lead activation planning across John Lewis, Next, M&S, Office, Zalando, Macy’s and Nordstrom
- Drive execution across windows, pop-ups, visual merchandising, POS, brand stores, product pages, imagery, copy and campaign assets
- Define marketing approaches across priority marketplaces, including retail media and digital amplification
- Identify retail media, search, display and customer-owned channel opportunities
- Lead global campaign and seasonal product launch activation across priority wholesale accounts
- Support wholesale sell-in moments with compelling customer-facing plans
- Work with Global teams to provide assets, toolkits and activation support
- Resolve execution barriers and escalate wider issues where appropriate
- Set team priorities, objectives and performance expectations
- Collaborate across Brand Marketing, Creative, Product, Commercial and Global Go-to-Market
- Manage agency relationships and specialist external support
- Own and manage activation budgets across assigned wholesale accounts
- Work with Commercial, Finance and Planning on forecasting, customer investment and budget allocation
- Evaluate marketing investment and recommend spend increases, reallocations or reductions
Requirements
What you’ll need- Significant brand activation, trade marketing, retail marketing or wholesale marketing experience, ideally within a global fashion, footwear, lifestyle or consumer brand
- Proven experience managing major wholesale retailers, marketplaces or strategic customer relationships across EMEA and/or the US
- Strong understanding of both physical and digital retail activation, with experience across retail media, marketplaces and ecommerce environments
- Commercially astute, with the ability to connect customer opportunity, brand objectives and investment to business performance
- Strong strategic judgement, able to prioritise resources and opportunities across a complex account portfolio
- Proactive and entrepreneurial, with the ability to identify and build opportunities rather than simply deliver predetermined activity
- Proven people leader, able to set direction, develop capability and create accountability within a team
- Strong presence and influencing skills, comfortable operating with senior Commercial teams, customers, agencies and cross-functional stakeholders
- Confident managing significant account budgets, retailer investment and performance measurement
- Highly collaborative, able to connect Brand, Creative, Product, Commercial and customer teams around shared outcomes
- Strong personal drive and problem-solving ability, with the confidence to make decisions and maintain momentum
- Organised and agile, comfortable balancing longer-term account planning with fast-moving commercial and customer opportunities
Benefits
Comp & perks- Product Allowance
- Hybrid and flexible working hours
- Summer Fridays (6 ½ days in July and August on Fridays)
- A day off for your Birthday
- 25 days holiday + Bank Holidays
- Work from anywhere for 2 weeks
- WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
- Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
- Career development allowance (Personal allowance to use on career development)
- Private health care and or dental care (provided by AXA and DenPlan)
- Socials organised by Wellbeing and Feel Good group