Retention Marketing Lead

Fitt City

. Own the customer journey across email, SMS, and onsite touchpoints as the single point of accountability for retention revenue .

Posted 10/9/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in retention and lifecycle marketing, particularly with Klaviyo, to drive measurable results in customer engagement and revenue growth. Proficient in data analysis and reporting, with a strong focus on optimizing customer journeys across multiple channels.

Highest-signal resume keywords

Klaviyo Lifecycle FlowsRetention MarketingData AnalysisEmail Campaign ManagementGA4 Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

KlaviyoLifecycle MarketingEmail MarketingSegmentationReportingCampaign CadenceList GrowthConversion TrackingA/B TestingCustomer Journey Optimization

Soft Skills

Clear CommunicationCollaborationCreative BriefingProblem SolvingCuriosity

Tools & Technologies

ShopifyTriple WhaleGA4AI Tools

Industry Keywords

DTC BrandCustomer RetentionEmail SegmentationOnboarding SequencesRevenue Growth

About the role

Key responsibilities & impact

Own the customer journey across email, SMS, and onsite touchpoints as the single point of accountability for retention revenue
Audit Klaviyo flows, campaign cadence, segmentation, list health, deliverability, and prior agency work; produce a prioritized plan with targets
Define and report on lead conversion, silicone-to-smart-device upsell rate, repeat purchase rate, LTV, list growth, and flow and campaign revenue
Build, rebuild, and maintain Klaviyo lifecycle flows, including welcome, lead nurture, abandoned browse/cart/checkout, post-purchase, onboarding, cross-sell, replenishment, re-engagement, winback, and sunset flows
Design smart device onboarding and education sequences covering sizing kit, app setup, feature discovery, and HSA/FSA eligibility
Plan email and SMS campaign calendars with Brand for product drops, seasonal moments, and audience-specific programs
Brief and QA creative with the Brand team and write or edit copy as needed
Build segmentation for historical customers, active customers, silicone-only buyers, smart device owners, and non-purchasing leads
Run continuous testing across subject lines, send time, offers, content, and flow logic
Own list growth and capture through onsite forms, pop-ups, SMS opt-in, and lead magnets
Maintain Klaviyo, Shopify, Triple Whale, and GA4 data connections
Use AI tools to accelerate analysis, reporting, and workflow automation

Requirements

What you’ll need

4+ years running retention or lifecycle marketing for a DTC brand
At least two years as the primary owner of Klaviyo or an equivalent ESP for a list of several hundred thousand or more
Hands-on experience building Klaviyo flows, segments, and reports
Track record of measurable results, including flow revenue growth, repeat rate, cross-sell or upgrade rates, and list reactivation
Experience bringing a program in-house from an agency or fixing a messy, half-built lifecycle setup
Comfortable with GA4, Shopify Analytics, Triple Whale or similar
Able to build independent reporting
Clear writing and communication skills for briefing designers, challenging priorities, and aligning teams without a formal reporting line
Curious about AI tools and already using them in own work

Benefits

Comp & perks

No benefits, perks, or compensation extras are specified in the posting