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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in partner marketing and demand generation, with a strong focus on building relationships and executing co-branded campaigns. Proficient in managing marketing budgets and tracking performance metrics to drive partner success.
Highest-signal resume keywords
Partner Marketing ExperienceDemand Generation ProgramsMarketing Development Fund ManagementCross-Functional CollaborationEnterprise Software Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Co-Marketing Campaign DesignPipeline Goal ManagementEvent Planning and ExecutionPerformance Tracking and ReportingSales Enablement Materials Creation
Soft Skills
Relationship BuildingWritten CommunicationVerbal CommunicationAdvocacy for Partner NeedsProgram Management
Tools & Technologies
Modern AI ToolsDigital Marketing PlatformsWebinar SoftwareAccount-Based Marketing (ABM) ToolsContent Management Systems
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business
Industry Keywords
B2B MarketingChannel MarketingCo-Branded ContentPartner-Led EventsCustomer Experience (CX)
About the role
Key responsibilities & impact- Own the marketing component of joint go-to-market plans with reseller and service provider partners
- Support shared marketing goals and deliverables from planning through execution
- Design and run integrated co-branded demand generation campaigns, including digital marketing, webinars, ABM, incentive programs, and partner-led events
- Build strong relationships with priority partners and their marketing and sales teams
- Act as the partner’s voice inside Five9 by bringing feedback and needs to internal teams
- Set pipeline goals for programs and manage performance against them
- Manage Marketing Development Fund planning and governance, including proposals, approvals, performance tracking, and ROI alignment
- Track and report program performance, adjusting programs based on results
- Create co-marketing assets, partner-ready campaigns, messaging, content, and campaign kits
- Drive adoption of global campaigns and tools
- Distribute partner-ready value propositions and sales enablement playbooks
- Amplify partner success and customer stories in campaigns, events, and partner enablement
- Report to the Senior Manager, Partner Marketing
Requirements
What you’ll need- 5+ years of experience in partner marketing, channel marketing, or B2B marketing, with significant experience working with resellers, service providers, or other channel partners
- Hands-on experience designing and running co-marketing and demand generation programs with partners
- Experience planning and delivering partner-led events from planning through post-event follow-up
- Track record of owning pipeline goals and reporting on results
- Experience with partner-influenced pipeline highly recommended
- Experience managing Marketing Development Fund (MDF) or similar co-marketing budgets, including partner proposals, approvals, and ROI tracking
- Experience working with cross-functional sales and marketing teams to deliver partner toolkits, value propositions, co-branded content, and sales enablement materials
- Familiarity with enterprise software, ideally CX or contact center technology, highly recommended
- Hands-on proficiency with modern AI tools and a clear point of view on applying them to marketing, content, and partner programs
- Strong relationship-building, written, and verbal communication skills, including advocating for partner needs internally
- Ability to run several programs with several partners simultaneously
- Bachelor’s degree in marketing, business, or a related field, or equivalent experience
- Comfortable working with partners and colleagues in a remote environment
Benefits
Comp & perks- Annual performance bonus
- Stock and/or other applicable incentive compensation plans
- Health, dental, and vision coverage beginning on the first day of employment
- Five9 covers 100% of the employee portion of health, dental, and vision coverage and shares a high portion of dependent cost
- Short- and Long-Term Disability
- Basic Life Insurance
- 401k saving plan with employer matching
- Mental health support platform with therapy, coaching, and self-guided mindfulness exercises for covered employees and dependents
- Generous employee stock purchase plan
- Paid Time Off
- Company-paid holidays
- Paid volunteer hours
- 12 weeks paid parental leave
- Fully remote work for candidates residing outside the 30-mile radius of a Five9 office
- Hybrid work for candidates within a 30-mile radius of a Five9 office, with 3 days per week in office
