Senior Audience Marketing Manager

Five9

. Own and communicate the audience marketing strategy for an assigned industry vertical across net-new prospects and existing customers .

Posted 10/2/2026full-timeCalifornia • United StatesSenior💰 $82,300 - $229,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy, with a focus on pipeline outcomes and revenue generation. Proficient in designing and executing account-based marketing programs tailored to specific industry verticals, while effectively managing marketing budgets and collaborating with sales teams.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based Marketing (ABM)Pipeline ManagementBudget ManagementB2B SaaS Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline Outcomes AccountabilityCampaign DevelopmentMulti-Persona Buying Committee UnderstandingMarketing Program DesignMeasurement and Reporting

Soft Skills

Strong Communication SkillsAdaptabilityCollaboration

Tools & Technologies

Salesforce6senseDemandbaseAI Tools for Campaign DevelopmentMarketing Analytics Tools

Certifications & Qualifications

Bachelor’s Degree or Equivalent Experience

Industry Keywords

B2B MarketingContact CenterCCaaSUCaaSRegulated Industry Marketing

About the role

Key responsibilities & impact

Own and communicate the audience marketing strategy for an assigned industry vertical across net-new prospects and existing customers
Establish measurement connecting audience activity to new, expansion, and progression pipeline outcomes
Present vertical performance and investment cases to marketing and sales leadership
Own the marketing contribution to the vertical’s pipeline in partnership with Sales, Sales Development, and Customer Success/Account Management
Build and run programs for the existing customer base to drive engagement, expansion, and cross-sell
Participate in the vertical’s pipeline cadence and report progress and gaps
Adapt Five9’s platform positioning to industry-specific buying committees
Equip Sales, Sales Development, and Customer Success/Account Management with vertical messaging, proof points, and objection handling
Incorporate competitor differentiation into campaign messaging
Manage the vertical marketing budget across accounts, events, campaigns, and content
Report to the Senior Director of North America Demand Generation

Requirements

What you’ll need

6+ years of experience in B2B marketing, with direct accountability for pipeline or revenue outcomes
Experience designing and executing account-based, vertical, or industry-specific marketing programs
Track record partnering directly with sales organizations against shared account lists and pipeline targets
Ability to tie marketing programs to pipeline and revenue outcomes rather than activity metrics
Deep understanding of B2B SaaS buying processes and multi-persona buying committees
Experience owning and defending a marketing budget
Working fluency across field, digital, email, content, and events marketing
Strong written and verbal communication skills
Ability to adapt core positioning for different personas and industries
Experience marketing into a regulated or compliance-heavy B2B industry is highly recommended
Experience in contact center, CCaaS, UCaaS, or adjacent technology industries is highly recommended
Familiarity with account scoring/ICP models, ABM platforms such as 6sense and Demandbase, and Salesforce or marketing analytics tools
Hands-on proficiency with modern AI tools and practical experience using AI for campaign development, research, and content production
Bachelor’s degree or equivalent experience

Benefits

Comp & perks

Annual performance bonus, stock, and/or other applicable incentive compensation plans
Health, dental, and vision coverage beginning on the first day of employment
Five9 covers 100% of the employee portion of health, dental, and vision coverage and shares a high portion of dependent cost
Short- and long-term disability insurance
Basic life insurance
401(k) savings plan with employer matching
Mental health support platform with therapy, coaching, and self-guided mindfulness resources for covered employees and dependents
Generous employee stock purchase plan
Paid time off
Company-paid holidays
Paid volunteer hours
12 weeks paid parental leave
Fully remote work for candidates residing outside a 30-mile radius of a Five9 office
Hybrid work arrangement for candidates within a 30-mile radius of an office