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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in managing paid media strategies, optimizing conversion funnels, and leveraging AI tools for campaign automation and analysis. Proven ability to lead teams, manage budgets, and achieve revenue targets through data-driven decision-making.
Highest-signal resume keywords
Paid Media StrategyA/B TestingGoogle Ads ManagementPerformance MarketingAccount-Based Marketing (ABM)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingCampaign ManagementConversion Rate Optimization (CRO)Digital Experience Analytics (DXA)Budget ManagementData AnalysisSearch Engine Marketing (SEM)Programmatic AdvertisingLanding Page OptimizationMarketing Analytics
Soft Skills
LeadershipMentoringCollaborationAnalytical ThinkingCommunication
Tools & Technologies
Google AdsMicrosoft/Bing AdsLinkedIn Campaign ManagerSalesforceAsanaMonday.comGoogle AnalyticsLookerOptimizelyContentsquare
Industry Keywords
B2B SaaSGrowth MarketingPaid SocialProgrammatic/Display AdvertisingMarketing Automation6senseThe Trade Desk
About the role
Key responsibilities & impact- Own paid media strategy, budget, and pipeline/SAO targets across paid search, paid social, and programmatic/display
- Report performance from clicks through leads, opportunities, and closed revenue
- Build and lead an experimentation roadmap across creative, copy, offers, audiences, and landing pages
- Manage Google Ads and Microsoft Ads paid search programs with agency partners
- Plan, launch, and manage paid social and programmatic/display campaigns, including LinkedIn
- Own landing page and conversion path optimization through A/B and multivariate testing
- Partner with campaign and creative teams to develop and test ad copy and creative
- Manage external agency and vendor relationships, set goals, review performance, and hold partners accountable
- Use AI tools to automate reporting, campaign builds, and testing analysis
- Partner with ABM and sales development to align paid programs with target account strategies and shared pipeline goals
- Analyze full-funnel paid media and test performance and create a prioritized optimization backlog
- Manage budget pacing and allocation across paid channels and agencies
- Mentor and provide functional guidance to a paid media analyst or specialist
Requirements
What you’ll need- 7+ years of paid media, performance marketing, or growth marketing experience
- Track record of owning budgets and achieving pipeline or revenue targets
- Experience managing a person, program, or agency team
- Pipeline-first approach focused on sales opportunities and revenue
- Hands-on experience designing, running, and interpreting A/B and multivariate tests
- Deep expertise running SEM, paid social, and programmatic/display campaigns at scale
- Experience managing external agencies or vendor relationships, including setting KPIs and holding partners accountable
- Hands-on comfort using AI tools to automate workflows and accelerate testing analysis
- Experience building or optimizing landing pages and conversion funnels
- Working knowledge of CRO principles and tooling
- Working knowledge of account-based marketing (ABM) strategy and execution
- Strong analytical skills and comfort with marketing analytics or attribution tools
- Experience with digital experience analytics (DXA) platforms such as Contentsquare or similar
- Ability to make decisions with imperfect data and iterate quickly
- Salesforce, Google Ads, LinkedIn Campaign Manager, Microsoft/Bing Ads, Asana or Monday.com, Google Analytics, Looker, Claude and AI tools, Optimizely or VWO, and Contentsquare or similar
- B2B SaaS or technology marketing background is nice to have
- Experience with marketing automation platforms such as Marketo is nice to have
- Familiarity with 6sense or other ABM and intent-data platforms is nice to have
- Experience with programmatic/DSP platforms such as The Trade Desk is nice to have
Benefits
Comp & perks- Annual performance bonus
- Stock and/or other applicable incentive compensation plans
- Health, dental, and vision coverage beginning on the first day of employment
- Five9 covers 100% of the employee portion of health, dental, and vision coverage and shares a high portion of dependent cost
- Short- and long-term disability
- Basic life insurance
- 401(k) savings plan with employer matching
- Mental health support platform with therapy, coaching, and self-guided mindfulness exercises
- Generous employee stock purchase plan
- Paid time off
- Company-paid holidays
- Paid volunteer hours
- 12 weeks paid parental leave
- Fully remote work for candidates residing outside the 30-mile radius of a Five9 office
- Flexible hybrid arrangement for candidates within a 30-mile radius of an office, requiring 3 days per week in office
