VP, Demand Generation

Five9

. Own the global campaign strategy, including themes, calendar, channel mix, and offer architecture .

Posted 9/15/2026full-timeSan Ramon • California • United StatesLead💰 $310,000 - $340,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in demand generation strategy, including ABM program design, pipeline management, and budget allocation. Proven ability to lead global marketing initiatives and develop talent within a sales development organization.

Highest-signal resume keywords

Demand Generation LeadershipAccount-Based Marketing (ABM)Pipeline ManagementPartner Marketing ExperienceCRM and Marketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationABM Program DesignFunnel Metrics AnalysisCampaign ROI MeasurementBudget AllocationSales Development LeadershipCustomer MarketingEvent Portfolio ManagementInternational Market StrategyCo-Marketing Program Development

Soft Skills

LeadershipCollaborationTalent DevelopmentStrategic ThinkingCommunication

Tools & Technologies

CRMMarketing AutomationSales Engagement ToolsBI ReportingAI Tools for Demand Generation

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree Preferred

Industry Keywords

B2B SaaSEnterprise TechnologySales Development OrganizationCustomer AdvocacyInstalled-Base Demand

About the role

Key responsibilities & impact

Own the global campaign strategy, including themes, calendar, channel mix, and offer architecture
Set and deliver pipeline targets by region, segment, and industry
Build demand programs for international markets based on regional channel mix, language, buying behavior, and sales motions
Own the demand budget and allocate it toward programs producing pipeline
Build and run ABM for strategic and named enterprise accounts
Apply intent, engagement, and firmographic signals to prioritize team and Sales effort
Lead inbound and outbound sales development globally, including coverage models, capacity planning, territory alignment, and quota setting
Own speed-to-lead and qualification standards jointly with Sales leadership
Align campaign messaging with outbound sequences
Develop sales development as a talent pipeline
Own partner marketing across resellers, distributors, systems integrators, and technology alliances
Build co-marketing programs producing partner-sourced and partner-influenced pipeline; manage MDF and joint investment
Drive expansion demand into the installed base
Build the customer advocacy and reference engine
Own the global events portfolio and measure investments on pipeline and cost per opportunity
Lead a global organization across multiple teams
Hire, develop, and retain leaders
Partner across Product Marketing, Brand and Communications, Marketing Operations, and Analytics
Represent the demand engine to the executive team

Requirements

What you’ll need

15+ years of marketing experience, with at least 8 years leading demand generation in B2B SaaS or enterprise technology
Experience running demand across both Americas and international markets
Experience leading a sales development organization, or running demand in close partnership with one where SDR performance was part of the marketing number
Proven experience designing and scaling ABM programs for enterprise accounts in close partnership with Sales
Partner or channel marketing experience is highly recommended, including co-marketing programs and MDF management
Experience owning an events portfolio at scale, including at least one large owned customer or user conference
Customer marketing or installed-base demand experience is highly recommended
Expert command of funnel metrics, attribution, campaign ROI, and budget allocation
Strong hands-on familiarity with CRM, marketing automation, ABM and intent platforms, sales engagement tooling, and BI reporting
Hands-on proficiency with modern AI tools and their application to demand generation
Bachelor’s degree required; MBA or advanced degree preferred
Ability to work 3 days a week in the Dallas office (Tuesday, Wednesday, and Thursday)

Benefits

Comp & perks

Annual performance bonus
Stock and/or other applicable incentive compensation plans
Health, dental, and vision coverage beginning on the first day of employment
Five9 covers 100% of the employee portion of health, dental, and vision coverage and shares a high portion of dependent cost
Short & Long-Term Disability
Basic Life Insurance
401k saving plan with employer matching
Innovative mental health support platform with therapy, coaching, and self-guided mindfulness exercises for covered employees and dependents
Generous employee stock purchase plan
Paid Time Off
Company paid holidays
Paid volunteer hours
12 weeks paid parental leave