VP, Demand Generation

Five9

. Own global campaign strategy, including themes, calendar, channel mix, and offer architecture .

Posted 9/15/2026full-timeIrving • Texas • United StatesLead💰 $310,000 - $340,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in demand generation strategy, including account-based marketing, pipeline management, and campaign optimization. Proven ability to lead cross-functional teams and drive marketing initiatives that align with sales objectives in B2B SaaS and enterprise technology.

Highest-signal resume keywords

Demand Generation StrategyAccount-Based Marketing (ABM)Sales Development LeadershipEvent Portfolio ManagementBudget Allocation and ROI Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationPipeline ManagementCampaign OptimizationAccount-Based Marketing (ABM)Funnel MetricsAttributionCampaign ROIBudget AllocationCustomer MarketingInstalled-Base Demand

Soft Skills

LeadershipCollaborationStrategic ThinkingTalent DevelopmentCommunication

Tools & Technologies

CRMMarketing AutomationSales Engagement ToolsBI ReportingAI Tools

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree (Preferred)

Industry Keywords

B2B SaaSEnterprise TechnologyCo-Marketing ProgramsMDF ManagementGlobal Campaign Strategy

About the role

Key responsibilities & impact

Own global campaign strategy, including themes, calendar, channel mix, and offer architecture
Set and deliver pipeline targets by region, segment, and industry
Build demand programs for international markets based on regional channel mix, language, buying behavior, and sales motions
Own and optimize the demand budget
Build and run account-based marketing for strategic and named enterprise accounts
Use intent, engagement, and firmographic signals to prioritize team and Sales activity
Lead inbound and outbound sales development globally, including coverage models, capacity planning, territory alignment, and quota setting
Own speed-to-lead and qualification standards jointly with Sales leadership
Align campaign messaging with outbound sales sequences
Develop sales development as a talent pipeline
Own partner marketing across resellers, distributors, systems integrators, and technology alliances
Build co-marketing programs generating partner-sourced and partner-influenced pipeline
Drive expansion demand into the installed base
Build customer advocacy and reference programs
Own the global events portfolio and measure event investments on pipeline and cost per opportunity
Lead a global organization across multiple teams
Hire, develop, and retain leaders
Partner across Product Marketing, Brand and Communications, Marketing Operations, and Analytics
Represent the demand engine to the executive team
Report to the Chief Marketing Officer and partner with Sales, Partner, and regional and segment leaders

Requirements

What you’ll need

15+ years of marketing experience, including at least 8 years leading demand generation in B2B SaaS or enterprise technology
Experience running demand across both the Americas and international markets
Experience leading a sales development organization or partnering closely with one where SDR performance was part of the marketing number
Proven experience designing and scaling ABM programs for enterprise accounts in partnership with Sales
Partner or channel marketing experience, including co-marketing programs and MDF management, highly recommended
Experience owning an events portfolio at scale, including at least one large owned customer or user conference
Customer marketing or installed-base demand experience highly recommended
Expert command of funnel metrics, attribution, campaign ROI, and budget allocation
Strong hands-on familiarity with CRM, marketing automation, ABM and intent platforms, sales engagement tooling, and BI reporting
Hands-on proficiency with modern AI tools and their application to demand generation
Bachelor’s degree required; MBA or advanced degree preferred
Ability to work in the Dallas office three days per week (Tuesday, Wednesday, and Thursday)

Benefits

Comp & perks

Annual performance bonus
Stock
Other applicable incentive compensation plans
Health, dental, and vision coverage beginning on the first day of employment
Five9 covers 100% of the employee portion of health, dental, and vision coverage and shares a high portion of dependent cost
Short- and long-term disability
Basic life insurance
401(k) savings plan with employer matching
Mental health support platform offering therapy, coaching, and self-guided mindfulness exercises for covered employees and dependents
Generous employee stock purchase plan
Paid time off
Company-paid holidays
Paid volunteer hours
12 weeks paid parental leave