Marketing Specialist

Fix Network World

. Implement integrated marketing plans and events within the designated geographic region .

Posted 10/3/2026full-timeRemote • United StatesMid-LevelSenior💰 $65,000 - $76,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing integrated marketing plans and campaigns, with a strong focus on B2B strategies and multi-channel marketing. Proficient in budget management, campaign analysis, and utilizing digital marketing tools to enhance brand awareness and customer engagement.

Highest-signal resume keywords

Integrated Marketing PlansB2B Marketing StrategiesBudget ManagementDigital Marketing Campaign AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchCampaign Performance MeasurementSEO Optimized Content CreationMulti-Channel Campaign DevelopmentData Analysis

Soft Skills

Excellent CommunicationInterpersonal SkillsRelationship BuildingCollaboration

Tools & Technologies

MS Office SuiteGoogle AnalyticsAdobe Creative CloudSocial Media Platforms

Industry Keywords

Franchise MarketingBrand AmbassadorCustomer LoyaltyCommunity EngagementDiversity, Equity, Inclusion

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Implement integrated marketing plans and events within the designated geographic region
Partner with regional teams, under national marketing direction, to implement and evaluate local area marketing programs
Strengthen relationships with franchise strategic partners
Create, maintain and increase brand awareness, customer traffic and loyalty as the primary regional Brand Ambassador for Fix Network
Develop and implement marketing plans and campaigns
Provide corporate marketing support to franchisees while positively representing their brands and business
Conduct market research on local market conditions and customer needs and turn findings into actionable programs
Measure and report digital marketing campaign performance against ROI and KPI goals
Manage and execute in-store franchisee promotions, events and community outreach activities
Collaborate with local teams to support B2B sales activities
Create and manage marketing initiative budgets
Compile franchisee updates, stories, achievements and testimonials for internal and social media communications
Monitor campaign performance and adjust strategies as needed
Maintain accurate records of marketing activities and budgets
Communicate regularly with cross-functional and national marketing teams
Monitor industry trends and competitor activity
Post content and resources on the franchisee intranet
Collaborate on brand-specific e-newsletter research, development and design
Create engaging social media content
Maintain tracking documents supporting franchisee implementation
Contribute to news releases and support media relations
Assist franchisees with grand opening events and community engagement activities
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or related field
At least 3 years of experience with multiple brands in a multi-unit marketing role, preferably in a franchise environment
Strong understanding of retail marketing and B2B strategies
Experience with budget management and campaign analysis
Strong project management and analytical data analysis skills
Excellent communication and interpersonal skills
Experience with traditional and digital media marketing
Proficient and experienced in MS Office suite
Experience with Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest and YouTube
Understanding of Google Analytics and other web, social and digital analytical tools
Proven success creating multi-channel campaigns
Working experience managing organic and paid media campaigns and creating SEO optimized content
Proficient in Adobe Creative Cloud (InDesign, Illustrator, Photo Shop and Adobe Acrobat) and other content development platforms preferred
Must be able to travel
Commitment to diversity, equity, inclusion and accessibility

Benefits

Comp & perks

Equal employment opportunities
Reasonable accommodations throughout the recruitment process and employment lifecycle
Travel required