Fix Network World

Marketing

• Implement integrated marketing plans and events within the designated geographic region
• Partner with regional teams, under national marketing direction, to implement and evaluate local area marketing programs
• Strengthen relationships with franchise strategic partners
• Create, maintain and increase brand awareness, customer traffic and loyalty as the primary regional Brand Ambassador for Fix Network
• Develop and implement marketing plans and campaigns
• Provide corporate marketing support to franchisees while positively representing their brands and business
• Conduct market research on local market conditions and customer needs and turn findings into actionable programs
• Measure and report digital marketing campaign performance against ROI and KPI goals
• Manage and execute in-store franchisee promotions, events and community outreach activities
• Collaborate with local teams to support B2B sales activities
• Create and manage marketing initiative budgets
• Compile franchisee updates, stories, achievements and testimonials for internal and social media communications
• Monitor campaign performance and adjust strategies as needed
• Maintain accurate records of marketing activities and budgets
• Communicate regularly with cross-functional and national marketing teams
• Monitor industry trends and competitor activity
• Post content and resources on the franchisee intranet
• Collaborate on brand-specific e-newsletter research, development and design
• Create engaging social media content
• Maintain tracking documents supporting franchisee implementation
• Contribute to news releases and support media relations
• Assist franchisees with grand opening events and community engagement activities
• Perform other duties as assigned

Marketing Specialist