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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Account-Based Marketing (ABM) strategies and outbound marketing techniques, with a strong focus on lead qualification and engagement with senior-level executives in the HR sector. Proven ability to manage complex sales cycles and maintain a disciplined prospecting pipeline using various communication channels.
Highest-signal resume keywords
Account-Based Marketing (ABM)Outbound Marketing TechniquesLead QualificationHubSpot ProficiencyHR Solutions Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead Qualification CriteriaPre-Sales MetricsProspecting Pipeline ManagementSQL GenerationData-Driven Handoff
Soft Skills
Interpersonal CommunicationResilienceGrowth MindsetAdaptabilityOrganization
Tools & Technologies
HubSpotLushaLinkedIn Sales Navigator
Industry Keywords
Enterprise SegmentHR EcosystemEmployee BenefitsHR TechB2B Environment
About the role
Key responsibilities & impact- Map and actively prospect Enterprise strategic accounts with 1,000 to 3,000 employees
- Plan and execute personalized ABM strategies for key accounts
- Execute daily multichannel cadences using phone, email, LinkedIn, and WhatsApp
- Participate in in-person events and trade shows within the HR ecosystem
- Generate high-value SQLs and schedule meetings with prospects that have an ideal fit and genuine interest
- Participate in the first qualification meeting with prospective customers
- Conduct a structured, data-driven handoff to the Account Executive team
Requirements
What you’ll need- High school diploma
- At least 2 years of proven experience as a BDR or SDR in a B2B environment
- Previous experience in the Enterprise segment, navigating the complexities of prospecting within large corporations
- Strong command of Outbound Marketing techniques and objection-handling strategies by phone and through digital channels
- Familiarity with pre-sales metrics and lead qualification criteria
- Excellent interpersonal communication skills and a senior-level presence when engaging with HR Directors, VPs, and C-level executives
- Resilience and a long-term perspective to manage lengthy sales cycles
- Growth mindset and adaptability
- Organization and discipline to manage the prospecting pipeline and interaction volume
- Experience or knowledge in Employee Benefits, HR Solutions, or HR Tech
- Hands-on proficiency with HubSpot, Lusha, and LinkedIn Sales Navigator
Benefits
Comp & perks- Flash Card with flexible benefits for food, meals, mobility, healthcare, education, culture, and well-being
- Medical insurance
- Dental insurance
- Life insurance
- Transportation allowance
- Home office allowance
- Childcare assistance
- Extended maternity and paternity leave
- TotalPass
- OnHappy
- Pet benefits partnership with Guapeco
- C4life, offering legal, emotional, social, and financial assistance, as well as pet support
- +Família by Avus, providing support and benefits for different stages of life
- Partnership with SESC
- Profit-Sharing and Results-Based Bonus
- Birthday day off
- Creative and technology-driven environment
- Autonomy to create, test, and turn ideas into real solutions
- Accelerated learning
- Growth and development opportunities