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Senior Product Marketing Manager
Flashpoint Venture Capital. Own the go-to-market strategy for core cyber threat intelligence offerings .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing strategy and execution for cybersecurity and threat intelligence software, with a strong focus on go-to-market initiatives, competitive positioning, and sales enablement. Proven ability to translate complex technical capabilities into effective messaging and collateral that drives awareness and growth.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market StrategySaaS B2B Threat IntelligenceCross-Functional CollaborationPricing and Packaging Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementCompetitive AnalysisSales EnablementContent DevelopmentMarket PositioningData AnalysisAI Application in MarketingCustomer Engagement AnalysisMessaging DevelopmentContent Auditing
Soft Skills
Strong Written CommunicationPresentation SkillsProject ManagementMultitasking AbilityStakeholder Briefing
Industry Keywords
CybersecurityThreat IntelligenceSaaSB2BMarket TrendsCompetitive LandscapeSales TrainingThought LeadershipBuyer JourneyProduct Roadmap
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own the go-to-market strategy for core cyber threat intelligence offerings
- Shape value proposition, positioning, messaging, and competitive differentiation
- Evolve pricing and packaging as the company scales
- Create differentiated positioning and messaging based on buyers, market, and Flashpoint capabilities
- Drive awareness, pipeline, and growth for threat intelligence offerings
- Own product marketing strategy and roadmap for key offerings
- Partner with Product, Sales, Customer Success, and Marketing on GTM initiatives and commercialization efforts
- Build sales and marketing content, including collateral, thought leadership, solution presentations, and website content
- Equip sales and partner teams with messaging, training, and support structures
- Maintain expertise on target buyers, market trends, and competitive landscape
- Represent Flashpoint through publishing, social media, and webinars
- Analyze customer engagements, feedback, and prospect data
- Conduct content audits and map content to the buyer journey
- Build competitive intelligence resources
- Build a product demo and deliver Sales training
- Translate the product roadmap into a unified launch strategy
Requirements
What you’ll need- Product marketing experience in cybersecurity or threat intelligence software
- Experience building and running product marketing programs for SaaS B2B threat intelligence or cybersecurity software
- Experience owning product launches end to end, from positioning through sales enablement to measurable adoption
- Ability to translate complex technical capabilities into messaging and sales assets
- Experience driving cross-functional go-to-market initiatives across Product, Sales, Customer Success, and Marketing
- Experience briefing executives, boards, or industry analysts on competitive and market dynamics
- Experience shaping pricing and packaging strategy for SaaS products
- Experience applying AI to product marketing work
- Strong written and presentation skills, demonstrated through decks, launches, or competitive briefs
- Ability to run multiple concurrent initiatives without losing momentum
- Legally authorized to work in the United States
- Must not require current or future sponsorship to legally work in the United States
Benefits
Comp & perks- Target bonus
- Company-funded virtual events, including book clubs, happy hours, committees, DIBE discussion groups, Donut mixers, and local team member meetups
- Gym reimbursements
- Expensed lunches
- Cultural initiatives and inclusive employee events
- Regular one-on-ones with managers
- Regular performance reviews
- Learning and development opportunities
- Formalized career paths
- Opportunities for management, individual contributor, or lateral career growth