Flashpoint Venture Capital

Product Marketing

• Own the go-to-market strategy for core cyber threat intelligence offerings
• Shape value proposition, positioning, messaging, and competitive differentiation
• Evolve pricing and packaging as the company scales
• Create differentiated positioning and messaging based on buyers, market, and Flashpoint capabilities
• Drive awareness, pipeline, and growth for threat intelligence offerings
• Own product marketing strategy and roadmap for key offerings
• Partner with Product, Sales, Customer Success, and Marketing on GTM initiatives and commercialization efforts
• Build sales and marketing content, including collateral, thought leadership, solution presentations, and website content
• Equip sales and partner teams with messaging, training, and support structures
• Maintain expertise on target buyers, market trends, and competitive landscape
• Represent Flashpoint through publishing, social media, and webinars
• Analyze customer engagements, feedback, and prospect data
• Conduct content audits and map content to the buyer journey
• Build competitive intelligence resources
• Build a product demo and deliver Sales training
• Translate the product roadmap into a unified launch strategy

Senior Product Marketing Manager