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Fleetio

Senior Lifecycle Marketing Manager

Fleetio

. Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention .

Posted 10/5/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Expertise in designing and optimizing lifecycle marketing programs across the customer journey, with a strong focus on data-driven decision-making and cross-functional collaboration. Proficient in leveraging tools like Marketo and Salesforce to enhance customer engagement and drive growth metrics.

Highest-signal resume keywords
Lifecycle MarketingMarketoSalesforceCustomer EngagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Lifecycle Program DevelopmentEmail AutomationSegmentation StrategiesLead ScoringOnboarding StrategyBehavioral-Based MarketingFunnel OptimizationCustomer Data StrategyNurture ProgramsConversion Metrics
Soft Skills
Cross-Functional CollaborationAnalytical MindsetAdaptability
Tools & Technologies
MarketoSalesforceGainsight
Industry Keywords
B2B SaaS MarketingProduct-Led GrowthDemand GenerationCustomer SuccessRevenue Operations

About the role

Key responsibilities & impact
  • Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention
  • Build segmented lifecycle and email journeys supporting product-led, mid-market, and enterprise go-to-market motions
  • Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent
  • Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion
  • Partner with Product, Growth, Customer Success, Demand Generation, ABM, Sales, Customer Marketing, and Revenue Operations teams
  • Build onboarding and engagement programs that help users set up accounts, adopt core workflows, and realize product value
  • Create behavioral and usage-based campaigns guiding users toward activation milestones
  • Build nurture and email automation programs in Marketo, Gainsight, Salesforce, and related GTM systems
  • Improve lead scoring, lead routing, segmentation, attribution, and customer data strategy
  • Evaluate and implement AI-powered workflows and automation opportunities
  • Establish testing frameworks and experimentation strategies
  • Define and report lifecycle metrics including activation, conversion, engagement, retention, and customer health
  • Analyze funnel and behavioral data to identify friction points and optimization opportunities
  • Monitor email deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression
  • Develop reporting and dashboards connecting lifecycle initiatives to pipeline, revenue, and customer growth metrics

Requirements

What you’ll need
  • 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
  • Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages
  • Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions
  • Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing
  • Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferred
  • Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys
  • Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions
  • Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts
  • Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success
  • Experience building scalable automated nurture and engagement programs
  • Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities

Benefits

Comp & perks
  • Multiple health/dental coverage options (100% coverage for employee, 50% for family)
  • Vision insurance
  • Incentive stock options
  • 401(k) match of 4%
  • PTO - 4 weeks (increases at year two!)
  • 12 company holidays + 2 floating holidays
  • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
  • FSA & HSA options
  • Short and long term disability (short term 100% paid)
  • Community service funds
  • Professional development funds
  • Wellbeing fund - $150 quarterly
  • Business expense stipend - $125 quarterly
  • Mac laptop + new hire equipment stipend
  • Fully stocked kitchen with tons of drinks & snacks (BHM only)
  • Remote working friendly since 2012