Senior Marketing Operations Manager

Fleetio

. Own the day-to-day operation and continuous improvement of Fleetio’s marketing technology stack, including marketing automation, attribution, inbound routing, enrichment, intent, advertising, webinar, event, and data automation platforms .

Posted 9/18/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Marketing Operations and Marketing Technology, with a strong focus on managing and optimizing marketing technology stacks, data flows, and system integrations. Proficient in Salesforce and Marketo, with a solid understanding of data quality practices and compliance requirements.

Highest-signal resume keywords

Marketing Operations ManagementSalesforce ExpertiseAdobe Marketo CertificationData SynchronizationProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Technology Stack OptimizationLifecycle ManagementLead-to-Account MatchingData Quality ImprovementCampaign Performance ReportingAPIs and WebhooksWorkflow AutomationAttribution Platforms ManagementData EnrichmentTroubleshooting Skills

Soft Skills

Analytical SkillsCommunication SkillsDocumentation SkillsProblem-Solving SkillsStakeholder Management

Tools & Technologies

SalesforceAdobe MarketoZoomInfoClayBizibleCampaign Tracking InfrastructureData Automation PlatformsMarketing Automation PlatformsEvent Management ToolsAttribution Tools

Certifications & Qualifications

Adobe Marketo Engage Business Practitioner Expert Certification

Industry Keywords

B2B SaaSGDPRCCPADemand GenerationProduct MarketingCustomer MarketingDigital ProgramsMarketing-to-SDR HandoffsCampaign ManagementData Governance

About the role

Key responsibilities & impact

Own the day-to-day operation and continuous improvement of Fleetio’s marketing technology stack, including marketing automation, attribution, inbound routing, enrichment, intent, advertising, webinar, event, and data automation platforms
Serve as the senior escalation point for Marketo architecture, administration, and troubleshooting
Gather business requirements, identify technology and process gaps, and lead implementation, integration, testing, and adoption of new capabilities
Monitor system health, utilization, access, and vendor performance; simplify the stack, reduce manual work, control costs, and improve reliability
Maintain documentation covering system ownership, architecture, integrations, dependencies, and change history
Implement and maintain lifecycle stages, lead and contact scoring, qualification, routing rules, SLAs, and handoffs across Marketing, SDR, and Sales
Own marketing data flows across Salesforce, enrichment tools, and marketing automation platforms; diagnose sync errors, field-mapping issues, and broken automations
Improve data quality through normalization, deduplication, and enrichment using tools such as ZoomInfo and Clay
Maintain consent, preference, suppression, and retention processes supporting GDPR, CCPA, and related requirements
Maintain campaign and tracking infrastructure, including Salesforce Campaigns and hierarchies, UTM standards, forms, pixels, and events
Own the operational health of attribution platforms such as Bizible
Build and maintain Salesforce reports and dashboards for campaign performance, funnel conversion, and pipeline contribution
Partner with Sales Ops, Revenue Ops, GTM Systems, Data, and Web teams on integrations and shared data models
Serve as a technical and operational partner to Marketing teams, translating business goals into scalable processes and system solutions
Manage incoming Marketing Operations requests, clarify requirements, identify dependencies, set priorities, and communicate timelines and tradeoffs
Create documentation and training for correct system usage and data-quality practices
Balance immediate execution needs with long-term scalability, maintainability, and governance; proactively identify risks and opportunities

Requirements

What you’ll need

6+ years of hands-on experience in Marketing Operations, Marketing Technology, or Revenue Operations within a B2B SaaS environment
An active Adobe Marketo Engage Business Practitioner Expert certification, or the current equivalent advanced Marketo certification, is required
Experience owning and optimizing a broad marketing technology stack beyond a marketing automation platform
Strong Salesforce experience, including Campaigns, reports and dashboards, fields and objects, and funnel and pipeline reporting
Practical knowledge of APIs, webhooks, native integrations, data synchronization, and workflow automation
Hands-on experience with lifecycle management, routing, lead-to-account matching, and Marketing-to-SDR handoffs
Experience supporting integrated campaigns across demand generation, product marketing, customer marketing, events, and digital programs
Strong analytical and troubleshooting skills, including the ability to trace issues across multiple platforms, validate data, and identify root causes
Strong project management and documentation skills, with the ability to explain technical concepts clearly to technical and nontechnical stakeholders

Benefits

Comp & perks

Multiple health/dental coverage options (100% coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two!)
12 company holidays + 2 floating holidays
Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing fund - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Fully stocked kitchen with tons of drinks & snacks (BHM only)
Remote working friendly since 2012