FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on strategic positioning, go-to-market strategies, and content development. Proficient in leveraging market intelligence and AI tools to drive awareness and conversion in the software and technology sectors.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market Strategy DevelopmentMarket Intelligence AnalysisContent Strategy DevelopmentSales Enablement Asset Creation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Metrics-Driven PlanningProduct PositioningSegmentation StrategyCompetitive IntelligenceSEO/AEO KnowledgeConversion OptimizationCloud Management KnowledgeSaaS Management KnowledgeITAM Platforms KnowledgeAnalytical Planning
Soft Skills
Strong Communication SkillsCollaborationInitiativeEmpathy
Tools & Technologies
Business Intelligence ToolsSalesforceAI Tools
Certifications & Qualifications
BS in MarketingMBA Preferred
Industry Keywords
Software Industry ExperienceTechnology Market ExperienceProduct Management ExperienceDirect Sales Experience
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Evolve the product marketing function into a strategic solution and content marketing engine
- Lead market positioning and strategic narrative to drive awareness, preference, and growth
- Own market, buyer, and customer intelligence for the solution set
- Research target personas, buying groups, industry segments, customer insights, and competitive intelligence
- Use AI tools to analyze feedback and identify trends and messaging gaps
- Translate insights into positioning, segmentation, and go-to-market strategies
- Define differentiated product and solution positioning
- Build and maintain messaging frameworks across personas, industries, and use cases
- Ensure messaging consistency across web, sales, campaigns, and partner channels
- Lead end-to-end go-to-market strategy for new products, features, and releases
- Define launch plans, target segments, value propositions, and success metrics
- Coordinate cross-functional execution across product, sales, customer success, and marketing
- Develop content strategies and high-impact assets including demo videos, how-to guides, solution pages, assessments, webinars, and thought leadership
- Guide AI-assisted content creation
- Build awareness and positive representation through media and analyst relations
- Develop sales and partner enablement assets including pitch decks, battlecards, demo narratives, and objection-handling guides
- Equip sales and partners with persona-based messaging and value articulation
- Analyze pipeline performance and adapt messaging to improve conversion
- Maintain current positioning, messaging, enablement, and product assets
- Perform quarterly commercial analysis and recommend improvements
- Develop campaigns and sales plays that generate pipeline and conversion
Requirements
What you’ll need- Minimum 5 years of product marketing experience
- At least 2 years of experience in a software or technology company
- BS in marketing or equivalent
- MBA preferred
- Proven track record developing and executing metrics-driven go-to-market plans for a product or solution portfolio
- Experience partnering with product management, engineering, marketing, and sales teams
- Software and/or technology market or industry experience desirable
- Knowledge of cloud management, SaaS management, or ITAM platforms is a plus
- Product management or direct sales experience is a plus
- Strong software/technology industry network
- Product and solution market messaging and storytelling expertise
- Basic SEO/AEO and conversion-optimization knowledge
- Ability to take initiative, collaborate, and drive results through a global team
- Strong written and oral communication skills
- Analytical, strategic, objective-driven planning and reporting skills
- Experience with business intelligence tools, Salesforce, and AI tools
- Empathy for buyers, customers, users, and sales resources
Benefits
Comp & perks- Equal opportunity employer
- Diversity, equity, and inclusion initiatives
- Accommodations available for candidates with disabilities