Director, Social – Brand & Growth

FLIGHTSTORY

. Set the strategy and business plan for short-form content across FlightStory IP and signed creators .

Posted 11/10/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing short-form content strategies, managing creator relationships, and driving revenue growth through platform monetisation. Proven ability to lead teams, create engaging formats, and utilize audience data for informed decision-making.

Highest-signal resume keywords

Short-Form Content StrategyPlatform MonetisationCreator Relationship ManagementTeam DevelopmentRevenue Forecasting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ProductionAudience Retention AnalysisAd-Funded Format DevelopmentSponsorship ManagementForecastingReportingPitchingContract ManagementSystems DevelopmentData-Driven Decision Making

Soft Skills

Leadership PresenceRelationship ManagementTeam BuildingCommunicationCollaboration

Tools & Technologies

AI ToolsSocial Media PlatformsPerformance Measurement ToolsContent Management Systems

Industry Keywords

Vertical VideoCreator EconomyContent StrategyAudience EngagementBrand Partnerships

About the role

Key responsibilities & impact

Set the strategy and business plan for short-form content across FlightStory IP and signed creators
Own delivery, revenue forecasting, reporting, pitching, and contracts across the social function and creator pipeline
Bring audience and commercial evidence into slate and commissioning decisions
Own the identity, tone of voice, formats, and characters of each brand in vertical video
Identify and prototype formats with potential to become shows, brands, or standalone IP
Build ad-funded formats and deliver short-form content campaigns for brand partners
Lead indirect revenue growth through platform monetisation
Own the end-to-end production system, including briefing, editing, review, publishing schedules, AI, and tooling
Create playbooks for launching new creators' social presences
Establish regular testing cycles and shared performance measurement
Manage senior relationships with TikTok, Meta, and YouTube
Hire and develop the team, build the management layer, and promote from within
Own onboarding and content strategy for new external creators
Manage relationships with creators' management teams, agents, and representatives
Provide creator-facing reporting on growth, revenue, and channel performance
Improve the creator offering through new formats, platforms, revenue streams, tools, and platform access

Requirements

What you’ll need

Experience building recognisable identities and formats in short-form content
Strong understanding of vertical video and audience retention
Ability to distinguish successful clips from franchise-capable ideas
Experience owning a social revenue target
Knowledge of platform monetisation at scale
Experience building ad-funded formats, sponsorships, or licensing content
Systems and playbook development experience
Ability to use platform and audience data to guide decisions
Senior relationships at TikTok, Meta, and YouTube
Experience hiring, developing, and promoting team members
Director-level leadership presence
Experience managing creator relationships, management teams, agents, and representatives
Experience with forecasting, reporting, pitching, and contracts
Willingness to work in person with the team in London

Benefits

Comp & perks

Hybrid work arrangement
Opportunity to work with media, tech, investment, and creator-led ventures
Career development opportunities
Opportunity to work with high-profile creators and platform partners