FLIGHTSTORY

Growth Marketing

• Set the strategy and business plan for short-form content across FlightStory IP and signed creators
• Own delivery, revenue forecasting, reporting, pitching, and contracts across the social function and creator pipeline
• Bring audience and commercial evidence into slate and commissioning decisions
• Own the identity, tone of voice, formats, and characters of each brand in vertical video
• Identify and prototype formats with potential to become shows, brands, or standalone IP
• Build ad-funded formats and deliver short-form content campaigns for brand partners
• Lead indirect revenue growth through platform monetisation
• Own the end-to-end production system, including briefing, editing, review, publishing schedules, AI, and tooling
• Create playbooks for launching new creators' social presences
• Establish regular testing cycles and shared performance measurement
• Manage senior relationships with TikTok, Meta, and YouTube
• Hire and develop the team, build the management layer, and promote from within
• Own onboarding and content strategy for new external creators
• Manage relationships with creators' management teams, agents, and representatives
• Provide creator-facing reporting on growth, revenue, and channel performance
• Improve the creator offering through new formats, platforms, revenue streams, tools, and platform access

Explore Director, Social – Brand & Growth at FLIGHTSTORY. Review requirements and application details.

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Director, Social – Brand & Growth