Brand Manager

Float

. Drive integrated campaigns and brand moments from brief through measurement .

Posted 10/27/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$150,000 - CA$170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving integrated marketing campaigns, managing out-of-home media strategies, and utilizing AI tools for enhanced planning and reporting. Strong ability to collaborate with cross-functional teams and provide creative direction to elevate brand initiatives.

Highest-signal resume keywords

Integrated Marketing CampaignsOut-Of-Home Media StrategyBudget ManagementAI FluencyCreative Judgment

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign MeasurementVendor ManagementBrand Media BuyingPerformance Marketing CoordinationSponsorship ManagementB2B MarketingSaaS MarketingFintech MarketingCreative BriefingReporting

Soft Skills

Decision-MakingCollaborationFeedback ProvisionJudgment

Tools & Technologies

AI Tools

Industry Keywords

Brand HealthCampaign PerformanceROICultural MomentsNews Moments

About the role

Key responsibilities & impact

Drive integrated campaigns and brand moments from brief through measurement
Turn cultural and news moments into Float moments by spotting opportunities and shipping responses quickly
Build Float’s out-of-home and brand media strategy, including planning, buying, measuring campaigns, vendor management, budget management, and reporting
Coordinate with Performance Marketing so campaigns run cohesively online and in real life
Own sponsorships with media outlets and partners, including co-hosted events, podcasts, newsletters, and ad placements
Develop deep understanding of Float’s product, customers, and target accounts
Raise Float’s creative bar by briefing designers, agencies, and creators and providing feedback
Establish measurement frameworks for brand health, campaign performance, and sponsorship ROI
Use AI tools daily to move faster and scale output while exercising judgment and decision-making

Requirements

What you’ll need

5 to 7 years in brand or integrated marketing, ideally in B2B, SaaS, or fintech
Experience planning, buying, and owning the budget for out-of-home or brand media buys
Experience leading integrated campaigns from concept to results
Experience working alongside sales and explaining how a brand moment helps an account executive close a deal
Strong creative judgment, including briefing designers and agencies and providing feedback
Practical AI fluency, with examples of using AI to speed up planning, briefing, or reporting
Candidates located in the GTA will be prioritized
Ability to come into the Toronto office 3 days a week
Legal eligibility to work in Canada
Current residence in Canada
French and English fluency is a nice to have, not required

Benefits

Comp & perks

Equity options
Commission
Benefits
Hybrid work model
Catered team lunches every Tuesday, Wednesday and Thursday
Dog-friendly office
High-autonomy, high-growth role
Ambitious and supportive team
High-trust, high-performance culture
Workplace accommodations during the hiring process or once you join Float