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B2B Email Marketing, HubSpot Automation Specialist
Floowi Inc. Develop and execute B2B email marketing strategies and campaigns in HubSpot across demand generation, lead nurturing, and customer lifecycle stages .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing B2B email marketing strategies using HubSpot, with a focus on automation, campaign optimization, and performance analysis. Strong ability to translate complex logistics and service information into effective email communications while collaborating with sales teams to enhance lead qualification and pipeline progression.
Highest-signal resume keywords
B2B Email MarketingHubSpot WorkflowsCRM AutomationEmail CopywritingCampaign Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Marketing StrategiesAutomated Email SequencesLead NurturingData-Driven OptimizationsSegmentation ApproachesTesting ProcessesPerformance Data AnalysisStandardizing WorkflowsCampaign CadencesSales Collaboration
Soft Skills
Strategic PlanningHands-On ExecutionCommunication
Tools & Technologies
HubSpotEmail Marketing Tools
Industry Keywords
LogisticsFreight ForwardingSupply ChainTransportationManufacturing
About the role
Key responsibilities & impact- Develop and execute B2B email marketing strategies and campaigns in HubSpot across demand generation, lead nurturing, and customer lifecycle stages
- Build, maintain, and optimize automated email sequences and CRM workflows aligned with buyer behavior and sales processes
- Improve email marketing processes, standardize workflows, and implement automation strategies for scalability and efficiency
- Partner with sales to identify gaps in lead follow-up and pipeline progression and develop email and automation solutions
- Develop structured campaign cadences, segmentation approaches, and testing processes
- Translate logistics and service information into clear, accurate, and relevant B2B email communications
- Monitor campaign and workflow performance and implement data-driven optimizations
Requirements
What you’ll need- Advanced English (C1+)
- Proven experience developing and executing B2B email marketing campaigns and strategies using HubSpot
- Hands-on experience with HubSpot workflows, CRM automation, and email marketing tools
- Ability to combine strategic planning with hands-on campaign and workflow execution
- Strong experience with B2B email copywriting, nurturing, lifecycle marketing, and campaign optimization
- Experience improving or standardizing marketing processes and using automation, reporting, and performance data to drive improvements
- Experience working with sales teams and connecting email marketing initiatives to lead qualification, follow-up, or pipeline progression
- Experience in logistics, freight forwarding, supply chain, transportation, or manufacturing is a strong plus
Benefits
Comp & perks- Competitive salary in USD
- Remote-first flexibility
- Work from anywhere
- PTO
- Paid U.S. holidays