Marketing Specialist

Floowi Inc

. Develop outreach strategies supporting new customer acquisition and existing client retention .

Posted 10/21/2026full-timeRemoteMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing outreach strategies for customer acquisition and retention, with a strong focus on email marketing and social media management. Proficient in analyzing campaign performance and optimizing initiatives based on data-driven insights.

Highest-signal resume keywords

Mailchimp Campaign ManagementCustomer Acquisition StrategiesSocial Media Account ManagementAudience SegmentationAdvanced English (C1+)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingA/B TestingCampaign ReportingPerformance AnalysisContent PlanningMarketing Copy CreationCommunity EngagementPerformance OptimizationOutreach Strategy DevelopmentClient Retention Campaigns

Soft Skills

Strong Written CommunicationIndependent Initiative ExecutionPrioritization Skills

Tools & Technologies

MailchimpCanvaSalesforceInstagramFacebookLinkedIn

Industry Keywords

Customer AcquisitionClient RetentionMarketing InitiativesBrand VoiceEngagement Data

About the role

Key responsibilities & impact

Develop outreach strategies supporting new customer acquisition and existing client retention
Plan, execute, and optimize Mailchimp email marketing campaigns
Perform audience segmentation, A/B testing, campaign reporting, and performance improvements
Manage Instagram, Facebook, and LinkedIn business accounts through content planning, scheduling, community engagement, and performance analysis
Create and adapt marketing copy aligned with the company’s brand voice
Analyze campaign performance and recommend optimizations based on engagement and conversion data
Coordinate marketing initiatives with sales and partnership activities, including seasonal campaigns, regional opportunities, and renewal cycles
Report on email performance, social media engagement, audience growth, and campaign impact
Work closely with leadership and independently drive initiatives from planning through execution

Requirements

What you’ll need

3+ years of experience developing outreach strategies from existing product, feature, or brand messaging
Proven experience managing both customer acquisition and client retention campaigns
Hands-on experience with Mailchimp, including campaign creation, audience segmentation, A/B testing, and performance reporting
Experience managing business accounts on Instagram, Facebook, and LinkedIn
Strong written English with the ability to work within established brand voice and messaging guidelines
Ability to independently develop, prioritize, and execute marketing initiatives with minimal supervision
Experience with Canva or similar design tools is a plus
Familiarity with Salesforce or similar CRM platforms is a plus
Advanced English (C1+)
Full-time schedule aligned with EST

Benefits

Comp & perks

Competitive salary in USD
Remote-first flexibility
Work from anywhere
PTO and paid U.S. holidays