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SaaS Growth Marketing Specialist
Floowi Inc. Build, launch, and manage Meta Ads campaigns from the ground up .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and managing Meta Ads campaigns, with a strong focus on customer acquisition strategies for SaaS businesses. Proficient in analyzing conversion funnels and optimizing performance through data-driven insights and A/B testing.
Highest-signal resume keywords
Meta Ads Manager ExpertiseCustomer Acquisition CampaignsConversion Tracking ImplementationA/B Testing and OptimizationSaaS Growth Metrics Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Audience TargetingBudget ManagementCreative TestingConversion Rate OptimizationData AnalysisPerformance ReportingLanding Page OptimizationVideo Ad StrategyEmail Sequences DevelopmentLifecycle Automation
Tools & Technologies
Meta PixelConversions APIAnalytics ToolsReporting Dashboards
Industry Keywords
SaaSSubscription EconomicsCustomer Acquisition Cost (CAC)Trial-to-Paid ConversionB2B Marketing
About the role
Key responsibilities & impact- Build, launch, and manage Meta Ads campaigns from the ground up
- Manage audience targeting, budget allocation, creative testing, optimization, and scaling
- Establish, audit, and maintain conversion tracking across Meta Ads, the website, and SaaS signup funnel
- Use Meta Pixel, Conversions API, and custom conversion events
- Analyze the full customer acquisition funnel from ad engagement and signup through activation and paid conversion
- Identify bottlenecks and improve conversion rates
- Develop and execute a structured creative testing strategy
- Recommend video concepts, hooks, messaging angles, and ad formats using performance data and customer insights
- Implement landing page optimization and A/B testing initiatives
- Build reporting dashboards tracking CAC, conversion rates, and other SaaS growth metrics
- Translate findings into actionable acquisition strategies
- Identify high-performing audiences, campaigns, and creatives to guide growth investments and scaling decisions
Requirements
What you’ll need- Proven experience running customer acquisition campaigns for SaaS businesses
- Strong understanding of subscription economics, customer acquisition costs (CAC), and trial-to-paid conversion funnels
- Deep hands-on expertise with Meta Ads Manager, including campaign setup, audience targeting, budget management, creative testing, optimization, and scaling
- Strong technical knowledge of Meta Pixel, Conversions API, custom conversion events, attribution, and conversion tracking implementation
- Experience analyzing and optimizing acquisition funnels, landing pages, and conversion rates through data-driven experimentation and A/B testing
- Proficiency in analytics and performance reporting, including the ability to build dashboards and interpret key SaaS growth metrics
- Advanced English (C1+)
- Experience developing creative strategies for paid social advertising, particularly video ads, is a plus
- Experience building email sequences and lifecycle automation to improve trial activation, user engagement, and paid subscription conversion is a plus
- Experience marketing B2B SaaS products to agencies, freelancers, or professional service businesses is a plus
Benefits
Comp & perks- Competitive salary in USD
- Remote-first flexibility
- Work from anywhere
- PTO
- Paid U.S. holidays