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Senior Manager, Patient Engagement, Oncology
Flourish Research. Own execution of Flourish Research's oncology awareness and recruitment marketing plan for the Flourish sites .
Posted 10/7/2026full-timeLos Angeles • California • United StatesSenior💰 $140,000 - $170,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in oncology marketing strategies, patient recruitment, and community engagement, with a strong focus on data-driven decision-making and stakeholder management. Proficient in managing CRM systems, particularly Salesforce, and executing multi-channel marketing campaigns.
Highest-signal resume keywords
Oncology Marketing StrategyPatient RecruitmentSalesforce CRM ManagementKPI Definition and TrackingStakeholder Management
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Healthcare MarketingDirect-Response MarketingPerformance-Driven Campaign StrategyCommunity DevelopmentClinical Trial Regulatory EnvironmentIRB Review and Consent ProcessesDigital Media CampaignsPatient-Story Content ProductionData-Driven MarketingCampaign Performance Analysis
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationStakeholder EngagementCross-Functional CollaborationRelationship Management
Tools & Technologies
SalesforceCRM PlatformsDigital Media ToolsMarketing TechnologyAnalytics Tools
Industry Keywords
OncologyPatient EngagementClinical TrialsAdvocacy GroupsCommunity Awareness
About the role
Key responsibilities & impact- Own execution of Flourish Research's oncology awareness and recruitment marketing plan for the Flourish sites
- Develop and run the patient testimonial program end to end, including sourcing, testimonial-specific consent, IRB/sponsor review coordination, production, and multi-channel distribution
- Lead cancer-specific community-building efforts, including tumor-type-specific partnerships with advocacy organizations, survivorship programs, and infusion centers
- Own the oncology database and CRM strategy in Salesforce, including tagging by tumor type, source channel, and eligibility recency, and resolving how Salesforce and EMR data work together
- Manage active digital patient identification campaigns for Valkyrie LA's live studies, including paid social, search, retargeting, and online pre-screen intake
- Partner with Gen Med add-on sites to build oncology patient rosters from existing records, introduce cancer-specific intake and health-questionnaire questions, and layer oncology targeting onto generic digital ads
- Define and report on KPIs across pre-award and post-award activities
- Coordinate cross-functionally with site leadership, physician champions, vendor management, marketing technology, and legal/compliance/IRB stakeholders
- Manage agency and vendor relationships supporting oncology recruitment marketing execution
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field
- 5-6 years of experience in healthcare marketing, patient recruitment, or clinical trial marketing
- Background in direct-response marketing, ideally applied to oncology patient engagement, with a strong grasp of performance-driven campaign strategy, brand awareness, and community development
- Experience with oncology or other complex therapeutic area recruitment is required
- Working familiarity with the clinical trial regulatory environment, including IRB review and consent processes for patient-facing materials
- Hands-on experience with CRM platforms, Salesforce preferred, digital/paid media, offline media, community engagement/awareness, advocacy groups, and testimonial or patient-story content production
- Strong stakeholder management skills, with the ability to work effectively with physicians, site leadership, and executive stakeholders
- Data-driven approach to marketing, with experience defining and tracking KPIs across multiple sites or programs
- Excellent written and verbal communication skills
- Willingness to travel regularly to Valkyrie LA, Valkyrie Denver, and the Gen Med add-on sites
Benefits
Comp & perks- Health, dental, and vision insurance plans
- 401(k) with a 100% employer match on the first 4% of employee contributions
- Tuition reimbursement
- Parental leave
- Employee referral program
- Employee assistance program
- Life insurance
- Disability insurance
- Generous PTO plan covering vacation, sick, personal days and 8 paid holidays