Digital Content Marketing Manager

Flowers Foods & Subsidiaries

. Own and execute the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences .

Posted 10/8/2026full-timeRemote • United StatesSeniorLead💰 $95,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital content strategy, SEO, and AEO, with a strong focus on performance analysis and optimization. Proven ability to manage agency relationships and lead cross-functional teams to enhance digital shelf presence and content effectiveness.

Highest-signal resume keywords

Digital Content StrategySEO FundamentalsProject ManagementPerformance AnalysisEcommerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOAEOContent OptimizationDigital AnalyticsWebsite OptimizationContent StrategyKPI DefinitionPerformance ReportingContent SyndicationStructured Data

Soft Skills

CommunicationPrioritizationExecutive PresentationRelationship ManagementInfluencing Stakeholders

Tools & Technologies

ProfoundProfiteroBazaarvoiceSyndigoDigital Shelf Platforms

Certifications & Qualifications

SEO CertificationAnalytics CertificationProject Management Certification

Industry Keywords

CPG ExperienceEcommerceDigital MarketingContent StrategyRatings and Reviews

About the role

Key responsibilities & impact

Own and execute the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences
Lead SEO, AEO, and AI Visibility strategy and execution, including Profound ownership, optimization roadmaps, agency direction, and performance reporting
Manage relationships with SEO/AEO agencies, Profitero, Bazaarvoice, Destini, and other content, ratings and reviews, and digital shelf partners
Define and govern digital content standards, including product copy, SEO/AEO copywriting, enhanced content, brand shop content, imagery, and metadata
Lead creation and optimization of new product, enhanced, and retailer-specific content to improve discoverability, engagement, and conversion
Own website content workflows and optimization priorities with brand teams
Own project plans and timelines for content launches, ensuring approvals, dependencies, and retailer requirements are addressed
Set digital content and AI Visibility KPIs, analyze performance, and deliver recommendations and executive readouts
Lead digital shelf strategy and use analytics to improve search rank, content completeness, enhanced content coverage, image quality, and conversion
Monitor digital content, retailer, SEO/AEO, and AI search trends and translate opportunities into standards and action plans
Provide strategic oversight and support to the DAM+PIM Specialist
Own ratings and reviews strategy across Flowers Foods brands, partnering with internal teams and platform providers to increase review volume, improve content quality, monitor sentiment, and leverage consumer feedback
Comply with Company policies and procedures and perform other duties assigned by management

Requirements

What you’ll need

At least 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf, website optimization, or related fields
CPG experience strongly preferred
Demonstrated experience setting strategy, defining KPIs, analyzing performance, and translating insights into business recommendations
Experience leading agency and vendor relationships and influencing cross-functional stakeholders without direct authority
Strong knowledge of SEO fundamentals, content optimization, structured data, website content strategy, and digital analytics
Experience with digital shelf, ratings and reviews, content syndication, or related platforms
Strong project management, communication, prioritization, and executive presentation skills
Bachelor’s degree in marketing, digital marketing, communications, business, ecommerce, or a related field; or equivalent relevant experience
Advanced degree or relevant SEO, analytics, or project management certification is a plus
Familiarity with Profound, Profitero, Bazaarvoice, or Syndigo is a plus

Benefits

Comp & perks

Comprehensive health and medical benefits
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave
Competitive salary and excellent total rewards package