Director of Category Advisement – Revenue Management

Flowers Foods & Subsidiaries

. Develop and execute plans for assigned categories within company strategy .

Posted 11/6/2026full-timeRemote • United StatesLead💰 $120,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in category management within the CPG industry, with a strong focus on data-driven decision-making, team leadership, and strategic planning. Proven ability to translate insights into actionable category recommendations and maintain strong relationships with retail partners.

Highest-signal resume keywords

Category Management PrinciplesSyndicated Data AnalysisTeam LeadershipStrategic PlanningRetail Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Category ManagementData AnalysisMarket ResearchPricing StrategyPromotional PlanningAssortment OptimizationCompetitive AnalysisSpace Planning SoftwareConsumer InsightsJoint Business Planning

Soft Skills

Communication SkillsInterpersonal SkillsCoaching SkillsPresentation SkillsRelationship Building

Tools & Technologies

NielsenCircanaMarket Research Tools

Industry Keywords

CPG IndustryRetail PartnershipsCategory ReviewsGrowth DriversPurchase Drivers

About the role

Key responsibilities & impact

Develop and execute plans for assigned categories within company strategy
Integrate recommendations for assortment, pricing, promotions, distribution, and shelf placement
Present priorities and significant changes to the SVP, Chief Customer Officer for alignment and approval
Guide category managers in using syndicated data, consumer research, shopper insights, and competitive intelligence
Assess market size, growth drivers, priority segments, purchase drivers, usage occasions, and unmet needs
Evaluate competitors’ share, pricing, promotions, and offerings
Translate findings into category recommendations and customer presentations
Manage category relationships with assigned retail partners
Support joint business planning and lead category reviews
Recommend assortment, shelf, and promotional improvements supporting mutual growth
Manage, coach, and develop category managers
Partner with Revenue Growth Management on data-driven pricing and promotional recommendations
Support execution of approved plans and evaluate results to improve profitability and competitive positioning
Coordinate category initiatives with sales, marketing, Revenue Growth Management, supply chain, product development, and finance

Requirements

What you’ll need

At least 7-10 years of progressive experience in category management within the CPG industry
At least 3 years managing teams or leading category initiatives
Strong working knowledge of category management principles, practices, and methodologies
Ability to translate strategy into category and customer plans
Strong analytical skills and experience using syndicated data (e.g., Nielsen, Circana) and other market research tools
Excellent communication, presentation, and interpersonal skills
Proven ability to build and maintain strong relationships with retail partners
Demonstrated people management and coaching skills
Experience setting priorities, developing team capabilities, and delivering category initiatives
Experience with space planning software is a plus
Bachelor’s degree in Business Administration, Marketing, or a related field
Equivalent combination of education, experience, and skills may supplement above minimum job requirements

Benefits

Comp & perks

Comprehensive health and medical benefits
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave
Competitive salary and excellent total rewards package