Director of Category Management

Flowers Foods & Subsidiaries

. Maintain the vision and delivery of category management and competitive reporting capabilities .

Posted 11/12/2026full-timeRemote • United StatesLead💰 $140,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in category management, competitive analysis, and consumer insights to drive strategic decision-making and enhance team performance. Proficient in utilizing advanced tools and methodologies to deliver actionable recommendations and foster professional development within the team.

Highest-signal resume keywords

Category ManagementConsumer InsightsMarket AssessmentSales/Marketing ExperienceAdvanced Spreadsheet Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Category Management ToolsData AnalysisProduct Assortment AnalysisPricing AnalysisPromotion Effectiveness AnalysisSyndicated Data UtilizationSpace Planning ToolsObjective Analysis SkillsPresentation Preparation SkillsTrend Identification

Soft Skills

Clear Communication SkillsTeam DevelopmentProfessionalismInterpersonal SkillsLeadership

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree (Recommended)

Industry Keywords

RetailCompetitive ReportingConsumer InsightsCategory TrendsMerchandisingDistributionProduct SafetyLegalityQuality ComplianceAccount Management

About the role

Key responsibilities & impact

Maintain the vision and delivery of category management and competitive reporting capabilities
Own the tools, data and information utilized by the category management team
Recommend and implement category management tools with corporate and customer category management teams
Develop team members’ category management skills and professionalism
Deliver fact-based consumer insights and category performance evaluations to top retail customers
Provide market and competitive assessment, category trends, product assortment, new product performance, pricing and promotion effectiveness analysis
Interact directly with key decision makers at Flowers customers
Supplement field account teams with periodic insight meetings
Provide complete category management support to regional accounts
Build insights and category management templates for account and field teams
Review and recommend data, research and tools supporting the category management process
Generate consumer and shopper insights for brand, national account and field sales decision-making
Develop selling stories for new products, new market authorization and business initiatives
Identify emerging trends, missed opportunities and improved modular efficiencies
Provide actionable category insights and recommendations to buyers
Supervise direct reports and support their growth and development
Foster learning, professional development and professionalism exceeding customer expectations
Ensure team members remain current in syndicated data and space planning tool training and utilization
Comply with company policies and procedures
Perform other duties assigned by management

Requirements

What you’ll need

7+ years experience in sales/ marketing required
Bachelor’s degree in related field is required
Master’s degree in related field is recommended
Objective analysis skills
Advanced spreadsheet skills
Written presentation preparation skills
Clear communication skills
Knowledge of how brands, product assortment, distribution, merchandising, pricing and promotions impact the retailer’s category and each manufacturer’s performance
Competency for all on-the-job activities affecting product safety, legality and/or quality

Benefits

Comp & perks

Comprehensive health and medical benefits
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave
Competitive salary
Excellent total rewards package