Senior Brand Manager

Flowers Foods & Subsidiaries

. Lead the development and execution of strategic brand plans to drive profitable growth, strengthen brand equity, and increase market share .

Posted 11/12/2026full-timeUnited StatesSenior💰 $125,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management, strategic planning, and market analysis to drive growth and enhance brand equity. Proficient in managing brand P&L, leading integrated marketing initiatives, and translating consumer insights into actionable strategies.

Highest-signal resume keywords

Brand ManagementP&L ManagementIntegrated Marketing CampaignsConsumer Insights AnalysisLeadership and Team Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Strategy DevelopmentMarket Trend AnalysisProduct DevelopmentPricing StrategyKPI MeasurementProject ManagementConsumer SegmentationMarketplace AnalyticsRevenue Growth ManagementAdvertising Budget Management

Soft Skills

Outstanding CommunicationInterpersonal SkillsInfluencing SkillsMentoringPresentation Skills

Tools & Technologies

KantarSyndicated DataMarketing Automation ToolsE-commerce PlatformsCreative Agency Management

Certifications & Qualifications

Bachelor's Degree in Business AdministrationBachelor's Degree in MarketingMBA Preferred

Industry Keywords

Consumer Packaged GoodsBrand EquityMarket ShareInnovationGrowth Initiatives

About the role

Key responsibilities & impact

Lead the development and execution of strategic brand plans to drive profitable growth, strengthen brand equity, and increase market share
Translate consumer insights, market trends, and business objectives into actionable marketing strategies
Support innovation, brand positioning, product development, pricing, and integrated marketing initiatives
Champion growth initiatives rooted in consumer needs, customer opportunities, and business performance
Partner with the Senior Director of Brand Management to shape brand vision and lead major components of 3-year and annual brand business planning
Measure brand, financial, innovation, and marketing investment KPIs and translate performance into insights, recommendations, and contingency plans
Manage key elements of the brand P&L, identifying risks and opportunities and recommending actions
Lead integrated communication campaigns and agency partners across creative, media, social, PR, and other consumer touchpoints
Partner with Shopper Marketing and E-commerce to execute support plans across brick-and-mortar and e-commerce retailers
Represent the brand with senior cross-functional stakeholders and contribute to leadership presentations, business reviews, and customer discussions
Apply consumer segmentation, targeting, brand health tracking, and marketplace analytics, including Kantar and syndicated data, to identify growth opportunities
Partner with Revenue Growth Management to develop pricing, assortment, and trade-promotion recommendations

Requirements

What you’ll need

Minimum of 6 years' relevant experience in brand management, innovation, marketing, or strategy, preferably in consumer packaged goods
Demonstrated experience translating consumer, customer, and financial insights into brand strategies and executable growth plans
Experience managing key elements of a brand P&L and making recommendations that improve revenue, margin, share, and return on investment
Demonstrated leadership across multiple marketing channels and tactics, including management of outside agencies
Experience leading new product development and bringing ideas/products to market from insight through commercialization and post-launch evaluation
Outstanding communication and interpersonal skills, with demonstrated experience influencing and leading diverse cross-functional teams without direct authority
Experience managing marketing and advertising budgets and evaluating investment effectiveness
Experience mentoring and/or managing Marketing Associates, Associate Brand Managers, Brand Managers, or Interns
Excellent project management skills, with the ability to manage multiple projects and timelines simultaneously
Comfortable presenting to senior leaders, customers, and large groups in both virtual and in-person settings
Bachelor's degree in Business Administration, Marketing, or a related field
MBA preferred
Equivalent combination of education, experience, and skills may supplement above minimum job requirements

Benefits

Comp & perks

Comprehensive health and medical benefits
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave
Competitive salary
Excellent total rewards package